Even though you may be sending your release to a magazine editor, the ironic truth is that editors have no time to read. They’re too busy trying to get work done. If you send a four or five page release,… Read More ›
You’re in business. You’re all set up. You have a great looking website, but no video. Not good. The truth is that in today’s world, without video you’re website is little more than an online business card. Studies confirm that video is the marketing tool for the Internet. Following these simple rules will make your video outstanding.
Pitching the media and landing interviews is a big part of a public relations campaign, but it is just one step in the process. Once your public relations firm has landed an interview for you it’s now your turn to spin the media opportunity into gold. Many people feel because they know their business so well that a media interview will be a no brainer. Well, think again. . The following are some media relations tips to follow to ensure that you maximize your media interviews.