When it comes to PR and marketing, the focus should not be on selling but on effectively communicating your solutions. But even before that, before you get to your benefits and solutions, your prospects have to realize that they indeed… Read More ›
Tag Archive for ‘Marketing’
Years ago, Will Smith was doing OK
as a rising TV star and movie actor.
But he was dead clear about his goal:
he wanted to be the biggest movie
star in the world.
So he and his manager studied
the 10 top-grossing movies of all time.
You might have heard of the be – do – have cycle. According to this theory, who you are (being) leads you to do (doing) which then leads you to have (having). Makes sense, yet, we’re conditioned to believe the exact opposite.
Perhaps the most difficult aspect to working as an artist is to find a path or direction. It’s not like being a physician, or an attorney. There is no true roadmap to follow that leads you from school to your basic career track. Some artists are schooled in their craft, others are self taught. And for each artist out there, there is an individual career track. It is a singular individualized process. There are practical aspects that need to be considered, but a good part of succeeding in the arts is intuitive. To be honest, a good part of succeeding in any field is intuitive.
Back when I was still managing musicians you could take a cassette to an A&R rep, drag him or her down to see a band perform and if they struck the right chord (so to speak) the label could take over from there. Times have changed.
Before you launch a PR, social media or marketing campaign, you want to make sure that you’ve outlined your objectives and thoroughly mined your stories. One of the best ways to do this is to set up a marketing brainstorming… Read More ›
oming up with your story ideas, developing your pitches, building your media lists, defining your target market, and writing your initial press release are some of the steps you need to take when launching your public relations campaign. But those are only the initial, basic steps. Whereas many people think that coming up with pitch ideas and sending out press releases is all it takes to launch a media relations or publicity campaign, those are simply the initial steps.
When launching your PR or media relations campaign, review and breakdown the various ways you can present a topic. Make a list of how you can present your expertise in different ways. How can you refine your pitch to target… Read More ›
Developing and launching a PR campaign can be an interesting, exhilarating and exciting process. I’d say that if it’s not, you’re approaching it the wrong way. The most important thing to keep in mind is that it is a process, a cumulative process. It begins with mapping out your stories, pitches, strategies, and timeline. I generally begin every campaign with a brainstorming and PR mapping process. Once you develop a PR roadmap, you can set a course to reach your media and marketing destination.
Before launching a PR or marketing campaign, take the time to learn exactly who your target market is. Assuming you know and understand your market can set you on the wrong course, needlessly costing you time, money and effort. Once you’ve defined your message and your market, you’re ready to successfully use the reach, impact, credibility and validation of an effective public relations campaign to reach you clients and customers.