How to Find Your Public Relations Target Market

January 22, 2013 Leave a comment

HiResBefore launching a PR or marketing campaign, take the time to learn exactly who your target market is.  This might seem obvious, but studying your market can save you a lot of grief in the long run.  Assuming you know and understand your market can set you on the wrong course, needlessly costing you time, money and effort.

Who is your market?  Who are your customers? For example, is your target mass market or a special niche audience?  And if it is indeed a niche audience, how is it defined: age, gender, and geographical demographics?  What is your customer profile?  Is it mainly male or female, urban or rural?

These are all important questions that you want to answer before launching a media relations, social media, or any type of marketing, campaign.  Here is where it pays to do your homework. Study your product or service.  What inspired you to develop it?  What customers or clients did you have in mind?  Now study your competition.  How do they market?  Where do they market? Who do they market to?  If they’re successful, you want to know why and you want to know who they’re selling to.  If you have a relatively new product or are carving out a new market, you still need to figure out who your customers are.  You don’t need to spend an arm and a leg doing demographic testing or studies, but you do want to make sure that before you launch your marketing or public relations campaign that you’re headed in the right direction.  Your first job is to get rid of any preconceived ideas you have.  Often entrepreneurs approach a business from an unrealistic perspective.  Instead of looking at your business from the inside, step outside and look at your business not as an owner, but as a potential customer or client.

Although there is much to be said for listening to your gut feelings, keep in mind that your gut sometimes needs a reality check.  Be realistic, be cautions, get feedback from others, weigh all of the possibilities, and then make your decisions.

iStock_000016947133XSmallFor example, let’s say you’ve developed a new children’s toy. Okay, who is your target market? Kids are who are going to play with your toys, but generally they won’t be the ones buying your product.  Your target is going to be parents, and primarily mothers. Right off the bat, I’d say you could write off auto racing and scuba diving-oriented publications as your primary media targets.

Now your job is to figure out where you reach mothers. The most obvious would be parent and child-oriented publications (of which there are many), talk shows, local magazines, newspapers, TV and radio programs, and women’s magazines. But here too you need to limit your focus.  Are you targeting mothers who have infants, pre- teens, teens, what is the specific age range of the children you’re looking to reach?  Study the various women’s magazines.  If you’re looking to reach mothers of pre-teens, study the media outlets that cater to that demographic.

Your first step is to define your message once that’s done, you want to define your market, or various markets and narrow your target audience.  Make those your two priority steps when preparing to launch your marketing and PR outreach. Once you’ve defined your message and your market, you’re ready to successfully use the reach, impact, credibility and validation of an effective public relations campaign to reach you clients and customers.

Copyright © Anthony Mora 2013

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The PR & Distribution Connection for Indie Films

January 8, 2013 Leave a comment

film distribution & prThere are two primary areas where most independent films run into roadblocks, the first is marketing/PR and the second is distribution.  That has pretty much always been the case, but now, with the film industry in such flux and more competitive than ever, it’s becoming even more of a challenge. Marketing, public relations and media exposure do not only create a buzz and help establish your brand, but these strategies can also solidify distribution interest, and interest film festivals.  Distribution gives your film a way to reach your audience

At Anthony Mora Communications, Inc. we’ve been promoting major and independent feature films and documentaries for years.  Having worked as a screenwriter and indie film producer, I know the hazards and pitfalls of getting a film from concept to the market. With that in mind, we’ve developed a unique PR and distribution outreach designed to publicize and market films  as well as secure distribution.

Our firm specializes in media placement, media training and image development.  We have placed clients in a wide range of local, national and international media venues including:  Time, Newsweek, The Today Show, 60 Minutes, CBS This Morning, CBS Evening News, People, US, Entertainment Tonight, Premiere, Fox News, USA Today, CNN, MSNBC, 20/20, Oprah, The London Times, The New York Times, Los Angeles Times, The New Yorker, Rolling Stone, Entertainment Weekly, and various other media outlets.

Making a film can be a magical experience, but many filmmakers get so immersed in the making of their film that they forget about focusing on the next steps, specifically marketing and securing distribution.  Too many filmmakers forget to ask themselves what they are going to do once their film is completed. How are they going to get their film, promoted, marketed, and distributed?  What is their gameplan for building that bridge between the finished product and the audience?

What we’ve developed are unique PR and distribution film packages with the independent filmmaker in mind. The approach is to actively PR and market a film while pursuing distribution through a number of channels including theatrical, DVD, VOD/Pay TV, and Online/Streaming.

We deal directly with distributors to make sure your film get the best deal and secure the widest release possible.  By coupling our distribution efforts with a simultaneous specialized publicity campaign, we increase your film’s exposure both during the process of securing distribution, and during your film’s release.

If you have a completed independent film and are seeking distribution and publicity we can help. We have worked with a wide array of movies.  Each film is unique and there are an almost infinite number of different strategies we can utilize depending on the needs of each project. Your primary objectives are to have your film find its audience and to make your project profitable.  Public relations and distribution are the two keys that can help you reach your goals.

Copyright © Anthony Mora 2012

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The Surprising Benefits of PR

December 17, 2012 Leave a comment

OMG-290x325I’ve written several articles on how to launch a campaign and why PR should be a major part of your marketing plan, but what about why you should launch a public relations campaign.  What are the main upsides?  There are the obvious benefits that come from launching a successful PR campaign.

For example, via a strong media outreach you can:

  • Reach your target market
  • Gain the validation and legitimacy of being featured in the news
  • Establish yourself as an expert in your field
  • Land more customers
  • Sell more products
  • Build and establish your brand
  • Enhance your reputation

These are some of the primary benefits that come from launching a media relations campaign, but in the two decades I’ve run a PR agency, I’ve seen some surprising, unexpected benefits come from PR outreaches.  The following is a list of some of the more remarkable opportunities that have come to clients from their PR campaigns:

  • A client who was going to self publish a book received (and accepted) an offer from a major publisher
  • Another writer did self publish his book and then had it picked up by a major publisher
  • A client was able to secure national and international distribution for his product
  • A film producer landed a distribution deal for his film
  • An artist was offered work with a major film company
  • A medical expert was offered his own health show.
  • A client was offered a semi regular spot on a morning TV show
  • A client landed a national commercial.
  • A client was offered a regular role on a reality TV show
  • A singer was offered a record contract
  • An actress was offered a role in a major feature film.

These are just some of the benefits that have come to clients from their PR campaigns.  That’s not to say that every public relations campaign is going to result in similar opportunities, but one of the most exciting aspects of PR is that you never know.  Let’s say a campaign brings you more clients, establishes you in your field and helps build your business, that’s time and money well spent.   But, as the above list illustrates, once you start to establish yourself, your brand your products, your business, your service, your book, your art, your film, or whatever it is your promoting through the media, magic really can happen.

Copyright © Anthony Mora 2012

 

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PR & Marketing Resolutions for the New Year

December 12, 2012 Leave a comment

2013 GoalsNew Year’s is around the corner, and I encourage all my readers to ask themselves their PR  goals for 2013. What are some positive changes you can make in how you run your business?

Chances are the biggest change you could make when it comes to your marketing outreach, would be to add PR or media relations to your New Year’s media mix.  I’m continually surprised at how many business owners or entrepreneurs tend to not even consider public relations when putting together their new year business plan.  Some assume it’s too expensive, others that it’s not right for their particular type of business and still others shy away because they find the process confusing and intimating.  Bottom line is that a targeted public relations campaign can (and should) be an integral part of any company’s marketing outreach.

So, let’s say you’ve decided that you’re going to launch and implement a new PR campaign strategy in 2013…

PR & Marketing Strategies for the New Year

  1. Work on understanding exactly what PR is and how it can work for you.  I’ve written a number of articles on how public relations works that you can find on my blog.
  2. Figure out if there is some PR outreach you can do on your own or if you need a PR consultant to work with you to launch a campaign.
  3. Review your personal business toolbox.  What unique skills do you have and what can you offer your clients or customers?
  4. Take that one step further, what stories do you have that illustrate how your company or business works and how you help your clients.  These are the stories that can turn into your PR gold.
  5. Start building a backlog of stories that illustrate how you solved a problem, helped a client, met a need.  Your stories are your PR currency.  All PR is effective storytelling.
  6. Next, start drilling down and learning a bit about how the PR world works.  As I mentioned, you don’t need to take this PR journey on your own.  Particularly if you’re new to the world of public relations, you’re going to benefit from working with a consultant who can work with you on your media relations campaign.

By melding a traditional media relations campaign with a targeted social media outreach you can generate incredibly valuable coverage for you and your business, without spending an arm and a leg.   That’s not to say this type of marketing is free.  PR is often referred to as free publicity, which is a misnomer.  Yes it’s true that there are times where the media will contact you directly and do a story, but that’s generally not the case.  And even when that does happen, although it’s great that the media has reached out to you, keep in mind that one article or TV segment does not make for an effective PR campaign.  Whether you’re starting from scratch, or you’ve had some media coverage, it takes time, a plan, contacts, and concentrated outreach to launch an effective media relations campaign.

A good PR consultant can help you decide on target publications, develop the various story angles that will work for you and your campaign,  write an effective press release, develop a strong media list. With some expert guidance and some work on your part, you can develop an effective and successful public relations campaign.  Chances are you’ll find that one of the best New Year’s resolutions you’ve ever made.

Copyright © Anthony Mora 2012

 

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I’m not Interesting Enough to do PR

November 20, 2012 1 Comment

There are those people who think that anything they do should be featured on the evening news.  It’s nice to have a strong ego, but sometimes it’s a bit much and as a PR consultant it’s often my job to tactfully let someone know that.  Then there are those who think that they’re just not interesting enough for anyone to take note.  This is the flip-side of the star mentality. If you suffer from this problem, which I’d dub dullitits, get over it.  The scenario usually goes something like this, you’re too bland, too shy, your business is too dull, no one is going to care about anything you have to say. Why should you even bother trying publicity? It’ll never work anyway.

I’m sure that there are some professionals that shouldn’t utilize public relations. I suppose that if you’re in the CIA, chances are you don’t want to broadcast it all over the news. But in the majority of cases, most businesses and entrepreneurs can utilize effective public relations to build their business.  For example, entrepreneurs who want to build their company, or launch a new product, professionals who want to highlight their service, healthcare practitioners who want to increase their practice, painters or sculptors who want to bring their artwork to a larger market, a professional who wants to establish him or herself as an expert in the field.  From my experience, just about everyone falls  into one of those categories. If you do, and you want to utilize the power of publicity to attract clients, build your business or establish your brand, stop thinking negatively. Believe me, you have a story to tell.  Everyone is interesting, every business has an aspect to it that makes for a good story, every field has interesting stories to tell.  Remember, you are the only “you” around. There might be others in your filed, or that run similar businesses or practices, but there is no one quite like you.  No one has your particular angle or your story.  No one does what you do quite like you do it. Whether you know it, or even want to believe it, you’re original, you’re unique. So start viewing yourself that way.

It helps to distance yourself from the situation. Pretend that you’re hiring yourself to represent your company, or your business, or product, or even yourself. How would you approach this assignment?  View the situation objectively.  What steps would you take? What advice would you give? Would you accept: I’m not interesting enough as an excuse to stop moving forward?  I’d bet not.  Don’t let your fears and doubts stop you. Remember, no matter how confident some people seem, most people have some secret doubts about not being interesting enough or not being success material. We’re all success material. Part of achieving success is working through those doubts and fears and moving forward toward your success.

Copyright © Anthony Mora 2012

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Marketing Lies From Guest Blogger, Howie Jacobson

November 12, 2012 Leave a comment

When you think about it, isn’t marketing usually a more or less blunt way of telling your prospect that they need to change?

That something about their life isn’t optimal, and you know what it is and how to fix it?

If you’re clever, and strategic, and smooth, you can hide that basic orientation under lots of fancy language and cool tactics.

You can give away white papers and webinars to build trust and inspire the need for reciprocity, rather than go for the hard sell.

You can empathize with their problem first, tell them that they deserve better second, and make an offer third.

But if your basic orientation is that they need to change – that they aren’t fine just the way they are – that attitude will leak into all your well-meaning marketing techniques.

I know this, because I’ve caught myself doing it for years.

Hiding my basic attitude of “I know better than you what you need” behind lots of generous words and gestures.

And people can feel it. Maybe you’ve felt it. From me. From other marketers. From your co-workers. Friends. Family members.

Hell, we all do it.

True empathic witnessing – seeing and affirming another person without agenda or judgment – is as rare as October hurricanes in New Jersey. Oh wait, I need a new metaphor…

And when you think about it, if you really want someone to change, the best approach is to NOT want them to change. To accept and appreciate and celebrate them for who they are at this moment.

Because people make positive changes most often from a place of self-love, not self-loathing.

So my challenge to you – and to myself – is to use our power of empathic understanding not to manipulate and cajole, but to see and reflect a brave human soul still standing, whatever battle is raging.

To connect, to confirm, and to celebrate.

And then to invite our prospect to take a small step with us, as an equal partner, not damaged goods.

If you agree that it’s no fun being told you need to change, then this approach is simply the marketing version of The Golden Rule.

YES!!! Comments welcome!

Thanks for listening!

For more info, check out these spots:

askhowie.com/

annconvery.com/

anthonymora.com

Copyright © Howie Jacobson 2012

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I Tried Marketing & PR: It Didn’t Work!

November 9, 2012 Leave a comment

My last article focused on how even the most well meaning PR advice can send you in the wrong direction.  You’re bound to run into some people who have had negative marketing experiences and will use their personal experiences to try and direct you in your business choices.  For example, I tried social media, it’s useless, or I tried direct marketing, it didn’t do a thing, or I tried PR, it didn’t work.  

The trouble with that type of advice is that it’s completely subjective.  You have no idea what they did or didn’t do, how much time they gave it, how targeted their approach was, etc.  When it comes to public relations, people often go in with little knowledge of how the process works and unrealistic expectations.  There are also times when the process actually is working, but it doesn’t fit in with how they expect the process to work, so they assume it’s simply a waste of time.  Let’s review some media relations issues that might be confronting, but still might not be what they appear.

Potential Media Relations Issues

  • For example, your favorite quotes were cut from your interview.
  • You didn’t like the photo they used.
  • The editor or producer forgot to mention where you’re located. It’s not all about you.  It’s not the story you were hoping for.
  • You feel like you didn’t come out looking like a rock star.

The bottom line is you and your business were covered in the media. Nine times out of ten the article is much better that you think it is, the trouble is that it’s about you so you’re hypersensitive.  If there is information that is blatantly wrong; for example, if the date, time of an event was reported incorrectly, you can politely call to set the record straight, but if you weren’t given the amount of time you felt you warranted, if you weren’t made the star, if other people were given more prominence than you, do not call the media to complain.

You’ve landed press coverage. You have the validation and credibility that being featured as a news story offers you.  Use whatever coverage you do get to get a better piece next time. You’re going to run into situations where the coverage you land isn’t going to be exactly what you were hoping for.  In those cases get rid of your preconceived ideas or expectations and focus on how to utilize the coverage you received.  You can make it work for you.

At times a journalist has a particular slant and only one or two of your quotes will fit.  That happens, but you can still utilize that coverage and (most importantly) keep in mind that this is simply one step in a PR process.   This can often be a helpful experience. You can do some homework and give them a more targeted interview next time. Make it a learning experience. Bottom line is that you make sure you utilize any coverage you get; realize that is the nature of the beast, and make it work for you.  Often it can build a relationship with a journalist that will lead to other interviews.  The one thing you want to make sure of is that you never call the media to complain that you weren’t given enough space or enough time, etc. They’re all learning experiences, and you go into the game knowing that.  But also realize that if you stick to your PR objectives, each step is a step closer to your ultimate goal.  That article that only had a one-sentence quote can help garner you a larger piece, which can lead to a TV segment, etc.  Public relations is a cumulative process.  It’s a journey a series of steps that is leading you to your goal.  So, when others tell you about their marketing woes, remember that is their experience, there are countless others who have built successful businesses effectively utilizing marketing and PR.

Copyright © Anthony Mora 2012

 

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Why Effective Communication Can Make All the Difference in PR & in Life

October 19, 2012 Leave a comment

Sometimes being the best in your field isn’t enough.  For example, your company might make the best products, or you could be the perfect candidate, or you service might be the best in your field, but if you’re not able to articulate your message and connect with your target audience, you’re in trouble.

Most people think that they don’t really need effective interview skills; as they view it, that’s a skill needed by celebrities or politicians, or sports figures.  It’s not something they need to master.  Wrong.   If you’re launching a public relations or media relations campaign, you definitely need to master this skill.  But regardless of whether you’re launching a PR campaign or not, learning how to effectively communicate with the media, your clients, your prospects and your target audience is an essential skill. It’s an important skill for anyone in business, whether it’s an entrepreneur discussing a new product, a job applicant going on an interview, or an employee hoping to move up the ladder within a company.

This is a skill everyone needs to master, whether you’re launching a new product, discussing your company, your film, you artwork or your expertise, how you present yourself can make all the difference.  The information is important, no doubt about that, but the words you choose, the tone of your voice, your delivery and how you carry yourself will a all play an important part in how your message will be received.  Although an interview on CNN is different than a speech at a business meeting or an interview for a new job, in essence the basics of effective communication remain the same.  So, regardless of whom you’re speaking to, or the message you want to impart, the following are some basic communication tips to keep in mind.    

1)      Don’t decide to simply wing it.  Prepare.  Review two or three most important points that you want to get across.

2)      Never anticipate questions.  Wait until the question is asked and make sure you fully understand it before responding.

3)      Practice your delivery.  Give your presentation to a friend, or record it and listen to it objectively.

4)      Be aware of your body language.  Be aware of your posture.

5)      Relax.

Remember, you are the messenger and your delivery can make or break that interview, sale, presentation, or business opportunity.  Learn how to effectively communicate and you’ll be positioning yourself for success.

Copyright © Anthony Mora 2012

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You’re In Business – You Need Video – Now What?

August 6, 2012 Leave a comment

You’re in business. You’re all set up. You have a great looking website, but no video. You may want to consider adding some video content. Text-only websites can be dull and boring. Ten years ago, before high speed Internet, all sites were text heavy, with some graphics, but the world has changed.

So, to bring your website into the 21st Century, you decide to create and produce video to showcase your product or service.  First, you bring in your family video camera and record some spontaneous comments about your business. It doesn’t look or sound very good, but hey, it’s only the Internet.

Next you hire your best friend’s cousin’s son who is in high school and wants to work in television. The results are not much better and there doesn’t seem to be any reason for the video.  Now you have video, but it doesn’t work.  Time to rethink things.

The fact is that people are sophisticated video viewers. Even people in small town USA watch all the major networks. They expect high quality video and audio.

The very first thing you need to do is define your story. Map this out in advance. “Winging it” or “Working on the fly” just won’t work. You have a message to get about your business. The video tells viewers why they need you. Make your story crystal clear. Prepare your story well in advance. If you’re the on camera presenter, practice the story.

The next steps in mapping out your video are the technical aspects of production. Poor video (and audio) reflects on you and your business. You provide a Rolls Royce service; your video needs to reflect this.

High quality video is the best way to present that information. So follow a few simple rules to get great video and audio.

  1. Let’s start with audio. Make sure you or your spokesperson has an external microphone. That means it’s either clipped on you or someone is holding one above your head (out of the camera view). The reason for this is audio from a camera sounds hollow and often can’t be understood. Good audio can even make poor video “look” better.
  2. Next, be sure to use lights. Dark images are not interesting and don’t hold viewers long enough to hear your message. Professional lighting is the best, but you can always use lamps to make your video better.
  3. Remember, you’re competing with other businesses. You need to look and sound the best you can. Preparing before shooting will make your video “watchable” and generate interest from prospective clients.
  4. And lastly don’t create a single video. You need a library of video information so viewers will keep coming back to your site. A single video will create a mild buzz and then die.

Studies confirm that video is the marketing tool for the Internet. Following these simple rules will make your video outstanding.

Mark Alyn is the head of the video and TV division at Anthony Mora Communications, Inc.  For further information email Mark at markalyncom@mac.com

Copyright © Anthony Mora 2012

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Using Your PR to Supercharge Your Marketing

August 1, 2012 Leave a comment

There are myriad ways your press and media can be utilized.  It’s an integral part of the process and one that I can’t emphasize enough.  This is an area where most people, including PR professionals, stumble.  Too many people look only for the immediate results that a magazine article, radio interview, or TV segment can bring.  In their simplistic equation, if a story brings in clients, sells products, or, at the very least brings in inquiries from prospective clients, it was a success.  If it did not, it was a failure.  Yet the truth is that a story, interview  or media placement that doesn’t bring in immediate response can in fact be  invaluable.  It’s only a failure when it’s not worked. There are countless ways in which you can effectively utilize your articles or TV segments.  This media can be like gold if utilized properly.  But this is where you really have to do both leg work and homework.  This is the one area where, even if you have hired a media relations firm, unless they understand this process of using your PR in your overall marketing program, you can be on your own.

Most firms will place you in the media and use your media appearances to interest other media outlets.  But, unless they’re truly savvy, don’t rely on a media relations firm to fully maximize the various ways that your media can help your business or career grow.  Many don’t see that as their job.  In many ways they’re right, their objective is to secure you media and to implement a successful campaign.  A knowledgeable PR professional will help you maximize your media, but often it’s your job to be inventive and creative and to effectively utilize your media in as many ways as possible.  How?  The following is a list of various ways to effectively utilize your media, study it, add to it, and come up with your own ideas.

 1. Media Begets Media

Use your TV and radio appearances and magazine and newspaper articles to interest other media.  Remember, media begets media.  Copy the article, video, or audio tape and send it out when the media requests further information on you.  Update your biography to include your most recent media appearances.  When writing or talking to the media, let them know about other segments or articles you have appeared in.

2. Display, Display- Utilize Online Marketing

Keep copies of articles displayed in your office or framed on your walls.  Don’t hide your media.  Also consider making copies of TV or radio interviews to show to your clients, customers or patients, as well as to your prospective clients and customers.  Display your press.  You will be perceived differently.  Showing your media also helps to stimulate word of mouth.  People love to tell their friends that they are seeing or working with a “celebrity.”

3. Use The Media In Your Marketing

Mention your media in your ads, flyers, newsletters, and brochures.  Review your articles and interviews, and look for any particularly impressive quotes about you or your business that you can highlight in your ads or marketing.

If you have a staff or employees, teach them to use the media you have been featured in their pitches or conversations to both clients, and prospective clients.  Teach your employees to utilize your media.  If they are talking to a prospective client, patient, or customer, it never hurts to have them mention that you, your product, or service were featured in a magazine or TV program.  Work with them; come up with ways to weave your media appearances into their conversations and discussions.

So there are several ways your media can help your marketing.  Have fun, be creative with it.  The more creative you are, the more successful you’ll be.

Copyright © Anthony Mora 2012

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Speaking, Presentation and Media Training Tips

July 16, 2012 1 Comment

Whether you’re doing a TV interview, giving a seminar or making a presentation, it’s important to be prepared.  Although from your perspective you might feel your main objective is to inform, in truth your primary goal is to engage with your audience, whether it be an audience of one or (via traditional media or social media) an audience of millions.  If you’ve launched a public relations or media relations campaign, you need to be prepared before doing that phone interview or appearing on a TV segment.  If you’re speaking at an event, again, you need to do your homework and be ready before stepping up to the microphone.  With that in mind, before you start your speech, presentation or interview, study the following:

1) WARM UP.  It takes most people at least ten minutes to warm up, but you might not always have that luxury, so practice.    Picture that this is you, sitting around after a dinner party telling a great story to good friends.  This is the “you” that will make a great interview.  Practice with your associates, in the car, at the studio.  Just talking and laughing with people, and especially putting others at ease, will do it.

2) IT’S YOUR MESSAGE Imagine reframing the interview in your mind, to where you have invited these people in order to educate, inform, and entertain them.  Your job is not to sell, but to communicate and engage.  This will add vitality, power, and energy as you deliver your message.

3) PASSION.  Why are you there?  Because you want to make money, sell books, land clients?  Probably.  That’s important.  But try this motivator instead:  you’ve got a great story, secrets to share, tips to impart, solutions to offer and you want everyone to know about it.  You REALLY BELIEVE what you’re saying, you’ve got the answers, and it’s fun and rewarding to enlighten others.  You have a mission and you’re passionate about your mission.  You want the public to know the truth.  Passion will make you come across like a dynamic expert who has the answers, rather than simply a talking head.

4) LOOK TO THE PROBLEM.  If you need a hint as to how to make your communication more vital and exciting, ask yourself – what problems did you (or your profession) solve in order to develop that approach, write that book, or create that program?  Give your story a narrative, with a beginning, middle and an end.   Explain how bad the problem was, how you solved it and how happy your clients are now that it’s solved.

5) BELIEVE IN YOUR MESSAGE.  If you’re shy and you have trouble speaking in public, focus on your ability to help, inform and educate; believe in your story, or your product, or your message.  Can you help people?  Can you make their lives better?  The answer is yes!  Believe in your message.

Remember the best PR or media relations campaign will fall flat if you don’t believe in and effectively deliver your message.  So work on your delivery and presentation.  Pump up your passion.  Enthusiasm can be infectious.    When it comes to your business and your brand, you are the message.

Copyright © Anthony Mora 2012

eHow Contributor. “Prepare for a Television Interview.” Photo. eHow. 16 July 2012. <http://www.ehow.com/how_2065941_prepare-television-interview.html>

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