Tag Archive for ‘Marketing’

Billboards, Dwight & the Lakers’ Brand Dilemma

It used to be that in L.A. the Clippers couldn’t even be mentioned in the same sentence with the Lakers. For years basketball fans who didn’t want to pay Lakers prices would buy Clipper’s tickets to watch the top NBA team trounce them. The Lakers were royalty. Boston rivaled them across country, but the Lakers were the gold standard in basketball. Times have changed; the Clippers now have Chris Paul and Blake Griffin and last week they signed Doc Rivers, one of the most respected coaches in the league…

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