When I began working in the arena of health-oriented PR, trying to get the media to do a segment on herbs, acupuncture or bodywork was a challenge. Times have changed. Now CNN, the Today Show, Time and other mainstream media outlets all cover alternative and complementary healthcare. This time offers some amazing public relations opportunities to those in the field. If you can explain your field, discuss how it works, offer anecdotal stories and present yourself to the media as an expert in your field, you’ll be well positioned to ride this healthcare information wave.