Launching a PR Campaign: Creating A Buzz For Your Styles

Carey-Mulligan-Vogue-US-cover-May-2013One of the most important marketing steps a style or fashion oriented company can take is to launch a public relations campaign.

PR offers you the validation and legitimacy of being featured in the news.

Articles about you, your line, your designs and your brand can do wonders for your brand.

Once you’re featured in the media, use your blog and social media platforms to magnify and amplify your press coverage.

By appearing in the media you and your brand become the news.

That type of ongoing PR buzz will help interest customers, buyers, investors, and boutiques.

It will separate you from the competition, grow your business and build your brand.

There is a lot here but remember you can do it in steps; even baby steps will eventually get you where you’re headed.

If you can hire a firm to help with your social media and public relations campaigns, you’ll be able to use their expertise to move more quickly and use your time to focus on your business.

If you’re not yet in a position to hire a firm, remember there are steps you can take on your own to start getting the word out and creating a buzz.

Don’t let it overwhelm you.

Do some marketing each day.

It’s a cumulative process.

Be creative.

Have fun with it.

Enjoy your journey to success.

Copyright © Anthony Mora 2013

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Categories: Fashion

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