In my last article, I reviewed some of the points to focus on when doing a media interview. You’d be surprised at how many people spend time, money and effort into landing an interview, and then put very little, if any, time into preparing for when that coveted interview finally materializes. That’s a mistake you don’t want to make. An interview can quite literally be the springboard that launches a company, film, practice, service or product. But to do so it has to be strategically approached. It needs to be prepared for. You need to know your talking points and practice delivering them.
In part one of What To Do Once You Land A Media Interview, I reviewed six points to keep in mind. Some are obvious, but I’ve found that the obvious points are the ones that most clients tend to forget. Why? Because they seem so obvious. So, never neglect the obvious.
Below are six more tips to review before doing any interview. Some of these points seem to apply specifically to TV, but that’s not always the case. Even if you’re doing a phone interview, keeping all of these tips in mind will help you deliver a strong impactful interview
7) Lead with your most important points. Interviews can be very short. If you don’t lead with what’s important, you may have missed your chance.
8) Breathe. People have a tendency to hold their breath when nervous, which only creates more anxiety. Remember to breathe.
9) Smile. I’ve seen more media opportunities ruined by people who have refused to smile during their interviews. Looking grave does not make you appear more profound, it makes you look dull and somber. Even if you’re doing a phone interview in your pajamas – smile.
10) Listen. Don’t anticipate questions. Don’t think that you know what the interviewer is asking. Wait until the question is asked and then respond.
11) If you get momentarily confused, or lose your train of thought, that’s okay. It happens to everyone. Take a deep breath and start again.
12) It’s alright to ask the interviewer to repeat a question. The last thing you want to do is give an answer to a question you don’t fully understand.
Copyright © Anthony Mora 2013