Come Oscar night it seems most of Hollywood is in a steep depression. Most are depressed because they weren’t nominated, or at the very least, invited. The majority of those who did attend were depressed because they weren’t nominated. And out of those who were nominated, only one ended up winning, leaving a list of depressed nominees. But, that said, did the Oscars really have to end with that depressing song to the losers? Or apparently that was the funniest part of the evening?
Still, Seth MacFarlane can exhale. Ratings were up according to reports. Sunday night’s telecast of the 85th Academy Awards ceremony ratings were up, according to early reports. Particularly among the much valued 18-49 demo. The MacFarlane hosted show was up 19 percent over last year by earning a 12.1 rating.
It also helped that the winners were money makers this year and had actually be seen by more than a handful of art house movie goers. This time around six of the nine Best Picture nominees including Argo, Lincoln, Les Misérables and Silver Linings Playbook have, up until now, each earned more than $100 million at the box office. Last year, The Artist had made nowhere near that.
Now that the Academy Awards are over and the trophies have been given out, the marketing and PR campaigns shift into high gear. The awards were spread out enough that a number of films can benefit. Life of Pi, Lincoln, Django Unchained, Silver Linings Playbook, Les Misérables and of course Argo, all ended up with some bragging rights. Now the millions on ads, marketing and PR start to flow in an effort to get you to see films you missed or to pay yet again to see a film that’s now an Oscar winner.
And for those still depressed they weren’t invited. There’s always next year.
Copyright © Anthony Mora 2013
Acuna, Kirsten. “The four big Oscar winners of the night, Daniel Day-Lewis, Jennifer Lawrence, Anne Hathaway, and Christoph Waltz.” Photo. Business Insider. 25 Feb. 2013. 25 Feb. 2013. <http://www.businessinsider.com/oscar-winners-2013-2013-2>