PR Tip of the Day: Expanding Your PR Focus

expand your focusExpanding Your PR Focus:  When creating your PR pitches, your primary expertise is the area you’re going to generally focus on.  But that focus doesn’t have to be limiting.  Before launching your public relations outreach, study different ways that you can present or pitch your primary story.  For example, if you’ve produced a new film, you can talk about the story line, the actors, the director, the journey it took to bring the film to fruition, any current topical stories that the film touches on, how the film reflects the culture, etc.  There are a number of different approaches you can take and you want to broaden your pitch when approaching the media.  The more story angles you given them, the greater your chances of garnering media coverage.

Copyright © Anthony Mora 2013

About these ads

About anthonymora37
Anthony Mora began his media career as a journalist and magazine editor. In 1990, Anthony formed Anthony Mora Communications, Inc., a Los Angeles-based public relations company that has placed clients in: Time, Newsweek, 60 Minutes, CNN, USA Today, Oprah, The New York Times, Vogue, and other media. Anthony, who is the author of “Spin to Win," has been featured in: USA Today, Newsweek, The New York Times, , The Wall Street Journal, The BBC, CNN, Fox News, and other media outlets.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


Get every new post delivered to your Inbox.

Join 206 other followers

%d bloggers like this: