In my last article, I reviewed some of the points to focus on when doing a media interview. You’d be surprised at how many people spend time, money and effort into landing an interview, and then put very little, if… Read More ›
talk show pr
If you’re reading this in real time, it’s early August, the talk shows are gearing up and getting ready to start production and the monthly magazines are turning their attention to their holiday issues. There is no greater time to launch a public relations campaign than now. But what if you’re reading this in December or early June, should you wait, move forward? What is the best time to launch a PR campaign?
Ever wonder what it’s like in the middle of a PR meeting with a client who just doesn’t get it? The following is a retelling of a client who didn’t understand the public relations process and really didn’t want to try and figure it out. It’s by no means what most meetings are like, but it’s real and there are some lessons to be learned.