Marketing Lies From Guest Blogger, Howie Jacobson

When you think about it, isn’t marketing usually a more or less blunt way of telling your prospect that they need to change? That something about their life isn’t optimal, and you know what it is and how to fix it?…How about: invite the prospect to take a small step with you, as an equal partner, not damaged goods.

How to Figure out what Marketing Is Right For You

How do you decide what marketing direction is the best for you? That’s not necessarily an easy question to answer. You need to know your company, your product or service, your target market and the direction you want your company to go. Define your needs, your objectives, your budget, the most appropriate approach and move forward. The worst decision you can make is to do no marketing. That’s a sure way to go nowhere fast.


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