From guest blogger, Ann Convery: You’re Going to Make Money This Year Want to make it easy? For starters, If your Brilliant Inner Coach is running your business… Fire him or her! Now. You could be running your business like an… Read More ›
Dan was hurting for clients. A terrific business consultant, Dan’s work impressed people. But too many of them “disappeared” somewhere before or after the sales conversation. Dan read books on closing, he took courses on closing, he even practiced closing… Read More ›
From Guest Blogger, Ann Convery: Here is something I’ve seen over and over again in entrepreneurs. It’s the secret way so many of us wait and hide from success. Everyone hides from success a little differently, and the sad part is, we don’t… Read More ›
Are you sick of “struggle mode”?
Do you know who’s keeping it in place?
Years ago, Will Smith was doing OK
as a rising TV star and movie actor.
But he was dead clear about his goal:
he wanted to be the biggest movie
star in the world.
So he and his manager studied
the 10 top-grossing movies of all time.
When you think about it, isn’t marketing usually a more or less blunt way of telling your prospect that they need to change? That something about their life isn’t optimal, and you know what it is and how to fix it?…How about: invite the prospect to take a small step with you, as an equal partner, not damaged goods.
How do you decide what marketing direction is the best for you? That’s not necessarily an easy question to answer. You need to know your company, your product or service, your target market and the direction you want your company to go. Define your needs, your objectives, your budget, the most appropriate approach and move forward. The worst decision you can make is to do no marketing. That’s a sure way to go nowhere fast.