February 20, 2014 Leave a comment
Whether you’re a physician, an attorney, a fashion designer, an author or a filmmaker, to establish yourself in the media, you want to establish yourself as an expert in your field. By appearing and being featured in the media you can establish a sense of trust. Appearing in the news offers you the credibility and validation that only the media can offer. That sense of trust and credibility can then extend to the general public and help you establish your personal brand. You can utilize the media coverage to gain more clients, customers, patients, speaking engagements and business opportunities.
There are a number of strategies you can use to establish yourself as an expert in your field. I’ll be reviewing a couple of the strategies here and a few more in the next article. What you’re striving for is creativity, credibility and consistency.
Strategy A: Make a list of the topics that you can address. You have a specialty; a topic or area that you’re expert in. That’s the main area you want to address, but if you move a little right or left of center, chances are you can come up with much wider list of topics you can discuss. For example, if you’re a cardiologist, can you discuss the various ways that social media and the internet are changing the practice of medicine? That’s not exactly a cardiology story, but it does deal with medicine, the culture at large and can help establish you as an expert. Remember the bigger the media bull’s-eye, the greater your chances of success.
Strategy B: Study the media on a regular basis to see what stories they are covering. If you can address any topics that are currently in the news, present yourself as an expert. For example if you are an attorney and a lawsuit is garnering media coverage, pitch yourself as an expert who can address and explain different aspects of the case. If you’re in the beauty of fashion world, tie your pitch to a new celebrity look, or how someone in the media could enhance his or her look. If you’re a physician, present yourself as an expert who can explain and make sense (in layman terms) of the health stories in the news. Present yourself as an expert who can explain how your particular field is changing and the new treatments and modalities available.
The media needs experts and your job is to meet their needs. By doing so you establish yourself as an expert in your field, which leads to clients, customers, patients, sales and opportunities. It’s doable, it just takes some work. More tips on establishing yourself as an expert are coming. Stay tuned!
Copyright © Anthony Mora Communications 2014