Stories are our currency of communication, yet when it comes to marketing, most businesses forget about the story and focus on the facts. By doing that they lose the impact that a compelling story brings. Just as in real estate the saying goes that it’s location, location, location, in promotion, marketing and PR, it’s the story, the story, the story.
public relations strategy
When it comes to PR and medical-oriented media relations, remember, your best stories are patient success stories. Yes, as the physician you’re the expert and the educator, but it’s your patient stories that in turn will tell your story. Utilizing medical-oriented public relations can serve several purposes, it can build your practice and educate and inform the public. By getting this information to the public through the media you can improve and, in some cases, save lives.
Over the years I’ve had so many clients come to me who have created a product, produced a CD and have given no thought as to how they’re going to reach their market. Before you finish your film, or mix your CD, or launch your product line, design and implement a strategic traditional and online PR campaign. Starting a buzz via the media and online you can pave your way to success. Don’t wait until you have a warehouse, or even a garage filled with product before you give thought to how you’re going to market. Do it now. It is an integral step on the way to success that you owe to yourself and your company.