Having worked as a journalist and as an editor, I can tell you that facts and information do not sell a story. When I had PR consultants or publicists call me and pitch me story ideas by reading off a… Read More ›
Public relations Firm
For a fashion line, media coverage is not a luxury, it’s a necessity. Particularly for new designers and companies, trying to do a launch without media exposure is a true uphill climb. By appearing in magazines, newspapers and TV shows fashion lines and designers are viewed as newsworthy. News coverage creates a buzz and the buzz leads to clients and sales.
In the worlds of public relations and marketing you hear quite a bit about relevance, value, authenticity connection, community, empowerment, simplicity engagement and purpose. An impressive list and all are important words to keep in mind. But these are all words that are being overused to the point of irrelevance. Consumers don’t care about you as a marketer unless you give them a compelling reason to do so. And the only way marketers can do that is to think like consumers and here is where the disconnect comes in; marketers generally work backwards.
If you use it correctly, media not only begets media, it also enhances all of your other marketing efforts, from social media and online marketing, to traditional advertising to direct marketing. The following are tips on how to successfully utilize your media relations and PR efforts, as well as your media coverage.
You need to market, that’s a given. The question should not be if, but how. Your best choice is to hire a firm or a professional consultant. If you’re on s shoestring budget, that makes it tougher, but there are still myriad ways to approach it. Going the do-it-yourself route is one choice, but if you do choose to go this way, you have a big learning curve ahead of you. This is not to say that you can’t do some initial PR work on your own. You can, but your goal should be on getting you to the place where you’re spending your time and efforts on your business and not on your marketing.
Pitching the media and landing interviews is a big part of a public relations campaign, but it is just one step in the process. Once your public relations firm has landed an interview for you it’s now your turn to spin the media opportunity into gold. Many people feel because they know their business so well that a media interview will be a no brainer. Well, think again. . The following are some media relations tips to follow to ensure that you maximize your media interviews.