public relations consultant

Promoting Your Movie via the Media

You see your job as director or producer (or both) but not as marketer. Well, if you want to maximize your chances of getting your film out there, it’s time to get comfortable with this new role. As a filmmaker, this is an exciting time. Now more than ever you can take steps that can help ensure the success of your projects and your careers. Be bold. Go for it.

Complementary Healthcare: An Industry that Defied the Recession

The complementary health care market is one of the few arenas that has not been hard hit by the current ongoing economic downturn. This is particularly true when it comes to nutritional supplements. Packaged Facts forecasts annual sales growth in nutritional supplements will gradually improve over the next few years and sales will exceed $13 billion in 2014, yielding a compound annual growth rate of 7%. It is clear that the market is there. The important part, from a business perspective, is to define the target market, pinpoint how and where to reach them and speak to them in a language they understand.

5 Tips to Creating An Effective PR Campaign

Whether you hire a public relations firm, a PR consultant, or try a do-it-yourself media relations approach, the following is a quick outline on how to create your own public relations campaign. Do your homework before pitching the media. The wrong story idea, pitch or approach can end up doing you more harm than good. Public Relations is an amazing marketing tool. Whether you hire a PR firm, a public relations consultant or launch a campaign in-house – start now!


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