Public Relations Campaign

Your Ticket to Success

“What you can do, or dream you can do, begin it; boldness has genius, power and magic in it.” Goethe
In my last blog I talk about how it’s difficult to know what’s really a hit now a days. The traditional means for verification, such as the Neilson ratings aren’t much use when it comes to outlets such of Netflix and tracking record sales is no longer…

How To Successfully Present Your PR Pitch to the Media

hen pitching the media, or your target market, generally the harder you sell, the quicker you lose them. I don’t know of an editor or producer who likes a hard sell. When launching a PR campaign, or sending out a press release, the hard sales approach is never going to serve your purpose. Sell and you lose. You’re not holding a fire sale, you’re telling a compelling story.

As The Election Looms: Is the Electoral College Bad PR For the Country?

Because most states chose to deliver their electoral votes on a winner-take-all basis, there is no impetus for the candidates to reach out to states that seem decided. As we saw in the 2004 election, it’s possible that one candidate wins the popular vote, while another wins the Electoral College. When voters feel taken for granted, they lose interest. That’s bad PR for our political system.


Get every new post delivered to your Inbox.