January 7, 2011 Leave a comment
Your business is unique because you’re the one who is rerunning it and you’re the only you that there is. How can your business reflect your uniqueness? By integrating who you are with what you do. To accomplish this, you need to understand how to capitalize on your unique abilities and perspective in order to organically grow your business and differentiate it from your competitors.
Often businesses are arbitrarily put together. Someone comes up with an idea, starts a company and a business is born. The downside is that without some thought, planning and guidance, a company can grow on its own without a focus or direction. It grows wild, untended. That’s not the approach you want to take. View your business as a living, breathing entity. You gave it life and it needs guidance and structure. Determine where you want the business to go, how you want it to look, feel and grow; start defining your business, as opposed to simply letting the business wander aimlessly. Do you want to attract as wide a market as possible, or appeal to a more limited, special niche market? How do you want your business to be viewed or perceived? What do you see as your brand?
Define your company, your image, and what makes your business specifically yours. An effective image does not just happen; it has to be conceived, designed and worked. Review all aspects of your business. If you have a storefront, is it inviting? Does it welcome customers? If you’ve grown to the point that you have a staff, do they know your values? Do they make clients or customers feel welcome and comfortable, both in person and on the phone?
If you sell a product, is your packaging and sales material clear and attractive? Again, does the look and feel reflect both you and your business? Do you and your staff inspire confidence? Does the way you dress and carry yourself reflect your image? Is the business an organic extension of you and your vision?
Many businesses need only minor makeovers; essentially some fine-tuning. But you’d be surprised at the difference those slight changes can make. They can give your business a whole new lease on life. Real success comes when you integrate yourself with your business, when you and your company, product or service are moving in one unified direction.
Take some time to define your business and your message. Scrutinize it from top to bottom. If it’s time for a new look, create one. Give you and your business a makeover. Once you’ve accomplished those objectives, you’ll be ready for center stage; ready to take your story to the public and bring your dreams fully to reality.
Copyright © Anthony Mora 2010