Once you’ve created a list of possible PR ideas and media pitches, it’s time to start thinking like the media. Put yourself in the place of an editor or producer that you’d like to pitch. Now study the story ideas… Read More ›
In part one of “What’s Your PR IQ?” I discussed defining your business, defining your target market, thinking in terms of stories and writing a press release, but there’s much more to consider before launching and implementing an effective public relations campaign.
“Without promotion something terrible happens… Nothing!”
“Two-thirds of promotion is motion,” so said a wise person.
If you’re a savvy business person, you understand that an economic downturn is precisely the time you can have a greater impact and get a bigger bang for your marketing buck.
A self-published author’s real struggle has to do with distribution and marketing. When it comes to media relations, if you do it right, you can play in the same ballpark as the majors.
Pitch your book and you have a certain number of stories and media hooks. Pitch yourself, your life experiences, your anecdotal stories and your book and you’ve suddenly broadened the bulls eye…