Perhaps no other industry is better suited for PR than the beauty world. There are countless outlets both in the traditional media world and online. There are product stories, human interest stories. There are feel good and transformational stories. There are stories and pitches for different target markets. There are visually compelling make over stories and there are seasonal, as well as make over stories. Yep, if used wisely public relations is the beauty industry’s best friend.
Tag Archive for ‘pr strategy’
You need to market, that’s a given. The question should not be if, but how. Your best choice is to hire a firm or a professional consultant. If you’re on s shoestring budget, that makes it tougher, but there are still myriad ways to approach it. Going the do-it-yourself route is one choice, but if you do choose to go this way, you have a big learning curve ahead of you. This is not to say that you can’t do some initial PR work on your own. You can, but your goal should be on getting you to the place where you’re spending your time and efforts on your business and not on your marketing.
One of the main values of a public relations campaign is that it helps establish you as an expert in your field. But you need to help the media help you. Your job is to let them know why you’re an expert and make it as easy as possible for them to use you as a resource. With that in mind, this week, I’m going to focus on daily tips on how to use PR and media relations to establish you as an expert in your field.
Promoting your business is not an option, it’s a necessity. Cut out your marketing budget and chances are you’ll end up with a great business that stalls at the starting line. Either budget for some form of marketing campaign, or prepare to have your business stall, sputter and ultimately fail.
Establishing yourself as an expert can offer amazing benefits, first and foremost people trust experts, they rely on them – they hire them. Also, the media calls on experts to address topics and explain issues. So, how do you establish yourself as an expert? Public relations is far and away the most successful tool for creating experts.
When developing stories to pitch to the media, remember to focus on their needs. It’s tempting to focus on stories that talk about how great your product or service is, but that’s generally not going to interest the media. Your job is to come up with story angles that excite and interest the media. Below are some quick points to consider when developing your media pitches:
It’s that time, the year is drawing to a close. The new year is looming and with it can come new opportunities. Put some time aside to rethink, reenergize and reignite your business’s PR and marketing strategy. Following the steps outlined below, you’ll be ready to make this your best, and most financially rewarding, new year on record.
It’s that time, the year is drawing to a close. The new year is looming and with it can come new opportunities. Put some time aside to rethink, re-energize and reignite your business’s PR and marketing strategy. Following the steps outlined below, you’ll be ready to make this your best, and most financially rewarding, new year on record.