Building a Bridge between Your Film, the Media, the Public, Distributors, Investors and more. Want to learn how to create an effective PR and marketing campaign for your film? Actually that’s a rhetorical question. I can tell you, the answer… Read More ›
Tag Archive for ‘pr for films’
I recently had a conversation with two filmmakers who had finished their first full length feature film. I asked them what their marketing game plan was. Their response was that they were going to submit their film to festivals, contact… Read More ›
The summer blockbuster season is all but done. Man of Steel and World War Z did well. But, White House Down, which cost $150 million to make, had made around $72 million domestically the last time I checked.
If anyone knows the film business, Steven Spielberg does. Many consider him a visionary. He’s been a force that has shaped the industry as we know it. So, if it’s true that Spielberg knows the film biz, the industry is in for some hard times. His most recent prediction is not a happy one.
To start, be happy. You’ve achieved an important objective. But you don’t want to simply show up for an interview without preparation. This is an opportunity you want to fully maximize.
Film festivals are definitely one approach to market and showcase your film and one I would encourage any filmmaker to consider. But using that as your sole approach can backfire. Let’s say one of your primary goals is to show your film at film festivals, particularly at the top festivals. Fine, the film festival route is certainly a viable one when it comes to promoting and marketing your film, but keep in mind that’s not the only route.
We’ve represented a wide range of clients since I launched my company over twenty years ago. We’ve worked with professionals such as physicians and attorneys; we’ve represented spas, salons, and beauty products. We’ve worked with fashion designers, musicians, film producers and authors. We’ve also represented fine artists, painters and sculptors.
As an artist, you never know what is going to grab the media’s attention. That’s why your best bet is to do the work you love and then tailor your marketing to fit your artwork. I’m not a believer in trying to figure out what‘s going to entice the media, or coming up with the next big thing. Film companies and TV networks have tried that approach for years and you’ve seen what their track record is like.
It’s an interesting PR and marketing year for the Academy Awards. An Oscar can transform a career, but it’s not just the actors or directors who benefit. If Reuters, has it right, an Oscar nomination can up ticket sales by one-third, as well as increase DVD sales once the films are no longer in theaters. Add that to cable downloads and the rest and a nomination can pay off in a big way.
There are primary benefits that come from launching a media relations campaign, but in the two decades I’ve run a PR firm, I’ve seen some surprising, unexpected benefits come from PR outreaches. The following is a list of some of the more remarkable opportunities that have come to clients from their PR campaigns. And, as the list illustrates, once you start to establish yourself, your brand your products, your business, your service, your book, your art, your film, or whatever it is you’re promoting through the media, magic really can happen.
Making a film can be a magical experience, but many film makers get so excited about and engrossed in the making of their film that they forget producing their film is only step one. Creating the film becomes everything. But here’s the question, what are you going to do once your film is completed. How are you going to get your film, promoted, marketed, distributed? How are you going to build that bridge between your finished product and your audience? You’ve out your heart, soul, time and money into you film project. You now owe it to the film and to yourself to give it a chance to succeed.