Stories are our currency of communication, yet when it comes to marketing, most businesses forget about the story and focus on the facts. By doing that they lose the impact that a compelling story brings. Just as in real estate the saying goes that it’s location, location, location, in promotion, marketing and PR, it’s the story, the story, the story.
pr for doctors
When it comes to PR and medical-oriented media relations, remember, your best stories are patient success stories. Yes, as the physician you’re the expert and the educator, but it’s your patient stories that in turn will tell your story. Utilizing medical-oriented public relations can serve several purposes, it can build your practice and educate and inform the public. By getting this information to the public through the media you can improve and, in some cases, save lives.
Public relations can be the least expensive and most effective means of getting your message to the public, policy makers and investors . But to be effective you need to recognize what a good story is and then create news stories related to your work that appeal to the media and the public. The following are some media stories we pitched that worked. Each illustrates a different way of landing a story.
If you’re reading this in real time, it’s early August, the talk shows are gearing up and getting ready to start production and the monthly magazines are turning their attention to their holiday issues. There is no greater time to launch a public relations campaign than now. But what if you’re reading this in December or early June, should you wait, move forward? What is the best time to launch a PR campaign?
If you’re a savvy business person, you understand that an economic downturn is precisely the time you can have a greater impact and get a bigger bang for your marketing buck.
A self-published author’s real struggle has to do with distribution and marketing. When it comes to media relations, if you do it right, you can play in the same ballpark as the majors.
Pitch your book and you have a certain number of stories and media hooks. Pitch yourself, your life experiences, your anecdotal stories and your book and you’ve suddenly broadened the bulls eye…