In my previous article, I reviewed how PR and media relations is so important to effectively marketing a medical practice. Only public relations can offer a physician the validation and credibility of being featured as a news story. Other forms… Read More ›
Tag Archive for ‘pR Firm’
The leaps and bounds of social media platforms seem to be in constant flux. In fact, Facebook has become somewhat of a grandfather to the continued springing up of so many other choices out there. However, plugging in to this plethora can be hard for even experienced social media marketers and PR professionals. That’s why whether you’re uploading a viral marketing videos or tweeting about a new promotion, timing is everything when it comes to posting to social media.
The summer blockbuster season is all but done. Man of Steel and World War Z did well. But, White House Down, which cost $150 million to make, had made around $72 million domestically the last time I checked.
“Life is what happens to you while you’re busy making other plans.” John Lennon
Plans are important. And having a business plan is remarkably important, but…
Let’s say you want to market a micro budget independent film and you have the option of leading with: 1) Bret Easton Ellis, author of less than Zero and American Psycho teams with Paul Schrader, director of American Gigolo and… Read More ›
According to a study by leading consultants McKinsey and Company, if you measure news consumption in the U.S. by time spent, rather than raw audience numbers, the results aren’t what many would expect. Using this measurement, digital platforms are only pulling around 8 percent of the actual news consumption.