networking

Using PR to Maximize Your Networking

All small business owners are told about the importance of networking; of getting out there glad handing, meeting prospects and drumming up business. But, even for those who excel at the process, this can be a rough time in the networking world. Consider adding public relations and social media campaigns to establish yourself in the market place. When you do go to a networking event or mixer and your prospects see that you’ve been featured in the media as an expert in your field, you’ll be way ahead of the competition.

Developing A Successful Social Media Approach

Facebook hit the 500 million mark in July, 2010. If Facebook were a country, it would rank third, behind the People’s Republic of China and India and around 190 million ahead of the United States. Twitter, LinkedIn, and YouTube are growing at a steady pace. So, whereas it’s clear that social media is a major force in the world of marketing and communications, it still can be a daunting task to figure out exactly how to effectively utilize these various sites. It’s often the case that a company spends more time working on a social media campaign than benefitting from it.

How to Find Prospects and Clients Using PR

The best way to find clients is to actually have them find you. It’s a very different conversation when prospective clients contact you than when you make cold calls or initiate conversations with prospects who don’t know who you are. Think of how different it would be for a client to call and ask if he or she could hire you. That would be a truly motivated client.

Six Ways to Market Your Business on A Shoestring

Very few businesses thrive or even survive without marketing. But it can be an expensive process. There are several options that businesses can utilize that won’t break the bank. Start with the simple stuff. There are countless other ways to market your business. Below are some good tried and true ways. Start here and start to build your business. After awhile review your marketing mix and see what’s working the best for you. Soon you’ll find the right fit for your ultimate marketing campaign.

How Much Time Should You Spend Marketing Your Business?

How much time you should spend on marketing is a question every business owner needs to answer.  The tricky part is there is no one-fits-all answer.  Maximize your marketing by creating a synergistic marketing program.  Spending all of your budget on a one-time ad or commercial is not a marketing plan, but a Vegas style gamble.  If you’re working on a tight budget, consider a marketing mix that includes public relations, social media, and blogging.  Approach marketing as an essential.  Err on the side of marketing more rather than less.  It will pay off in the long run.

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