media relations for skincare companies

Authors, Musicians & PR’s Brave New World

It’s not only the music industry that has been stood on its head by the internet. The worlds of publishing, film and TV are also reeling. In this brave new world, artists either have to become marketers, or they have to hire PR and marketing firms to handle their promotional needs for them. Particularly in the fields of art and entertainment, marketing cannot be looked at as a luxury. Marketing, particularly media relations, is a necessity.

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