Although you will usually have time to plan and arrange your schedule to do an interview, there are going to be times that the media wants to schedule it at a time that is inconvenient, or reschedules it at the last minute, forcing you to, once again, change your plans. My advice – do it!
Tag Archive for ‘media relations for publishers’
Press kits can be effective, but only if they’re used sparingly and shrewdly. Don’t inundate the media with information, and if you’ve hired a firm, don’t give them carte blanche in the matter.
If you adamantly refuse to broaden the scope of your story, I hope your mother’s a good listener, because there aren’t a hell of a lot of other people who you’re going to reach. People who are inflexible, or have a one-note story, usually have failed media campaigns.
No one knows what the media wants because what they want is constantly changing. Don’t take for granted you are some kind of media maven. Remember, you’re going to succeed by learning how the media thinks, not by assuming you think they know what they want.
Don’t limit your PR horizons. Remember, nothing impresses the media more than media. National media establishes you as an expert. Now you’re national news and you’re in a position to garner local news.
PR is a cumulative process, use what you can from media placement and keep moving forward.
Starting a public relations campaign is just that, a start. Don’t think you’ve learned all there is to know in a couple of months. Also, beware of the well meaning PR know-it-alls. Set a direction and stick to it.
Think of your business as a separate entity that deserves respect and caring.
Remember, you are the only you around. No one does what you do quite like you do it. Whether you know it, or even want to believe it, you’re an original, you’re unique. So start viewing yourself that way. Public Relations can be used effectively to show the unique you.
PR is important in good times and essential in hard times. It is always important to promote, market, and advertise your business. The good news is that compared to other forms of marketing, PR is generally less expensive and always more validating