The primary focus of a public relations campaign needs to be meeting the media’s needs. If you don’t accomplish that, you’re missing the mark. Meet the media’s needs and you’ll meet yours. As I’ve stated in other articles, leading with statistics can be an effective approach. Numbers and statistics help give a PR pitch gravitas. But keep in mind that whereas statistics, numbers and figures can help anchor a pitch and a story, don’t rely on stats alone; the main part of your pitch needs to be compelling and newsworthy.
local and regional media
If you’re looking to promote your business company or product and you’re not in one of the major markets such as Los Angeles or New York, PR should be high on your marketing to do list. The upside is that a public relations campaign offers you an affordable option to take your message directly to your target market. If you’re in a smaller media market, and you professionally present your story to the local media your chances of landing a story are maximized.