landing media coverage

Making The Right PR and Marketing Choices

You need to market, that’s a given. The question should not be if, but how. Your best choice is to hire a firm or a professional consultant. If you’re on s shoestring budget, that makes it tougher, but there are still myriad ways to approach it. Going the do-it-yourself route is one choice, but if you do choose to go this way, you have a big learning curve ahead of you. This is not to say that you can’t do some initial PR work on your own. You can, but your goal should be on getting you to the place where you’re spending your time and efforts on your business and not on your marketing.

Daily Tips On Using PR To Establish Yourself As An Expert In Your Field -Strategy A

One of the main values of a public relations campaign is that it helps establish you as an expert in your field. But you need to help the media help you. Your job is to let them know why you’re an expert and make it as easy as possible for them to use you as a resource. With that in mind, this week, I’m going to focus on daily tips on how to use PR and media relations to establish you as an expert in your field.

How To Approach Your PR and Marketing Campaign

Promoting your business is not an option, it’s a necessity. Cut out your marketing budget and chances are you’ll end up with a great business that stalls at the starting line. Either budget for some form of marketing campaign, or prepare to have your business stall, sputter and ultimately fail.

Crafting A Successful PR Pitch

The primary focus of a public relations campaign needs to be meeting the media’s needs. If you don’t accomplish that, you’re missing the mark. Meet the media’s needs and you’ll meet yours. As I’ve stated in other articles, leading with statistics can be an effective approach. Numbers and statistics help give a PR pitch gravitas. But keep in mind that whereas statistics, numbers and figures can help anchor a pitch and a story, don’t rely on stats alone; the main part of your pitch needs to be compelling and newsworthy.

Learning the PR Mindset

Launching and sustaining a public relations campaign is an ongoing process. In the PR world, you are continually refining and modifying your approach, pitches, story ideas, and media lists. Developing an effective PR strategy is not unlike creating an effective sports gameplan. You develop a strategy and draw up specific plays, but you also allow yourself the ability to act and react depending on what comes at you. There is an intuitive aspect to the PR process that has to allow for action and reaction. You want to set up a specific target and gameplan, but you need to be able to shift and alter your plan as needed.

Media Training Secrets for Business Success

When I began in the public relations world over twenty years ago (that’s daunting), I quickly realized that landing an interview or a story for a client was only a part of the process. After having producers and editors give me some tough but needed feedback about clients who were either boring or were too pushy, I realized that in order to achieve real PR success, media training was needed. That’s when I brought on Ann Convery. But Ann’s real genius was her ability to connect the dots and realize that the ability to effectively communicate with the media could be just as powerful and effective when communicating in the business world.


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