Film festivals are definitely one approach to market and showcase your film and one I would encourage any filmmaker to consider. But using that as your sole approach can backfire. Let’s say one of your primary goals is to show your film at film festivals, particularly at the top festivals. Fine, the film festival route is certainly a viable one when it comes to promoting and marketing your film, but keep in mind that’s not the only route.
Making a film can be a magical experience, but many film makers get so excited about and engrossed in the making of their film that they forget producing their film is only step one. Creating the film becomes everything. But here’s the question, what are you going to do once your film is completed. How are you going to get your film, promoted, marketed, distributed? How are you going to build that bridge between your finished product and your audience? You’ve out your heart, soul, time and money into you film project. You now owe it to the film and to yourself to give it a chance to succeed.
Let’s say you do get your film into a festival, are showing it online, have clips up on YouTube, or have a dynamite website up describing your film. That’s simply step one, now you need to work it!