Entrepreneur PR | Effective Public Relations

Be– Do–Have: Life’s Success Formula

March 22, 2013 Leave a comment

You might have heard of the be – do – have cycle. According to this theory, who you are (being) leads you to do (doing) which then leads you to have (having).

Makes sense, yet, we’re conditioned to believe the exact opposite.

The general formula for how life works goes:

You need to have (power, money, fame, etc.)

So you can do (something),

So you can then be (important, successful, loved, etc.)

It’s a confusing phenomenon.

That inverted formula has become the norm, the accepted theory of how life works – but is a difficult way to lead your life.

We’re taught that unless we have there’s not much we can do, and certainly nothing we can be.

According to that way of thinking, intrinsically we’re not worth much.

In fact that’s really not how life works at all.

So, you wonder what does this have to do with PR or marketing?

Basically the thinking process is the same.

Many people feel that they can’t market until they have reached a certain plateau (have).

They can comfortably market (do),

So they can become successful (be).

As with just about everything else in this article, that thinking is completely backwards.

If you have a good product, a valuable service or have created some amazing work, then the time to market is now.

You already are intrinsically valuable and completely unique (being)

You can now let the world know about you and your company, business, service, product (doing)

Which in turn will bring you sales, clients, customers, wealth, etc. (having)

Give the formula a shot. You might be surprised.

Filed under Entrepreneur PR Tagged with Entrepreneur PR, Marketing, marketing agency los angeles, media placement, Media Relations, PR, pr & marketign, pr agency burbank, pr agency los angeles, press coverage, Public Relations, publicist los angeles, top publicist la, tv show publicist, tv show publicit

Isn’t Public Relations Only For National Exposure?

July 9, 2012 Leave a comment

My general rule of thumb is to never use the word only when referring to public relations. For example, statements such as: public relations is only for celebrities, or PR is only for major corporations, or PR is only for national exposure are all incorrect statements. Yet, most people have a tendency to think about PR in that type of only perspective. Which is why there are so many misconceptions around what PR is and how media relations works. Those type of onlys tend to shut people down and often lead business owners and entrepreneurs to make the wrong marketing decisions.

So they miss out on finding new ways to establish their business, bring in more clients, make more money and build their brand. For example let’s take the statement that PR is only for national exposure. Nothing could be further from the truth. There are a number of ways businesses can local marketing exposure for national companies is one of the most overlooked areas of opportunity. Local exposure for businesses that provide products and services only in a designated local geographical area generally have an abundance of exposure opportunities available to them.

The truth is that PR, like a car, can be used for a multiple of reasons. If you’d never bought a car and you heard that they were only for celebrities, or only for professional race car drivers, or only for the owners of large corporations, you’d think twice before buying, but think of what you’d be missing. There are myriad reasons that people buy cars. Some drivers only want a car for local transportation, others cover long distances, some carry equipment and are used for work, others are high end or turbo charged; it all depends on the driver and his or her needs. And the same is true when it comes to launching a public relations campaign. Your primary focus might be local or national, or a blend of the two; your aim might be to build your business, or bring in more clients, or establish yourself as an expert in your field, or establish your brand. All of those are legitimate goals that can be accomplished via PR, publicity and media relations.

PR is perfect for start ups, small businesses, huge corporations, artists, celebrities, physicians… you can pretty much fill in the blank. It is a form of marketing that you can utilize to meet your particular business and marketing needs.

So figure out what your marketing goals are. What is your target market? Who is your audience? Who are your clients and customers? Once you know your objectives you can develop a public relations campaign custom made for you and your business.

Filed under Marketing, Public Relations Tagged with business, Entrepreneur PR, entrepreneurs, local media, Marketing, Media, media placement, Media Relations, national media, national media exposure, PR, press, press coverage, Public Relations, Public Relations Campaign, small business, top pr firms los angeles

PR Secrets for Your Online Business

April 18, 2012 Leave a comment

Apart from Facebook and a few other IPO notables, dot.com IPOs no longer command the attention they did in the wild west of the late 1990s, and youthful billionaires, although still newsworthy, are no longer the big stories they were even two years ago. These stories will continue to garner press, but they are not enough for a company to build a media presence around. The days of easy media are lost to the end of the 20^th Century. Already the 21^st Century is a more demanding, more media-savvy time.

When dot.coms were still the rage, many internet companies turned to celebrities, hoping that by partnering with Whoopi Goldberg or Cindy Crawford, or some professional sports star, some of the stars’ fame and sheen would rub off on their online business. These companies were aware that the media love celebrities; and it is a star’s fame often that drives the media like moths to the proverbial flame.

But soon, even the celebrity factor began to wear thin; amazingly enough William Shatner survived as an online spokesperson, but overall internet companies found themselves faced with the same question that brick-and-mortar companies have faced for years: after the initial fireworks have cleared, how does a company consistently develop engaging and credible stories that will interest the media?

This is where public relations, specifically media relations and media placement come into the picture. When it comes to marketing a dot.com business, e-commerce site or internet product, a company must now broaden its scope to include an effective, story-driven media campaign. Unlike advertising, effective media relations can validate and legitimize a company – and for a fraction of what a comprehensive ad campaign costs.

This is not to say that when marketing an online business advertising and public relations are mutually exclusive. The two have different tasks to perform and one reinforces the other. Both can be vital to a successful overall campaign. But in the 3.0 world of marketing it’s a mix of social media marketing and traditional PR that offers the most successful form of marketing.

During the dot.com heyday, many e-commerce companies did advertising overkill which cost-wise had a tendency to kill their business; most ignored or under-utilized the immense power and effectiveness of a well-targeted media relations campaign. Many figured that the more money they threw into an ad campaign, the more successful they’d be. Few did their homework, thinking out of the box, and developing unique, compelling hooks and distinctive story ideas.

Meanwhile, the media began suffering from a bad case of dot-com burnout, which continues to this day. It’s no longer enough to simply send out press releases announcing that a new site has been launched. Every day, thousands of press releases and pitches flood the email, snail mail, phone and fax lines (yes there still are some of those) of every media outlet in the country.

If a company wants to be noticed, or heard above this deafening roar, it better to know what each particular media outlet wants, understand each particular outlet’s demographics, and know how each editor or producer likes to be pitched. Marketing has come full circle. Once again it is all about the story. Successful public relations comes down to having a credible, effective, engaging and instructional story to tell. And that’s good news. It means that the smallest, most cash strapped company has a chance to shine. It simply needs to be creative. When it comes to PR and pitching the media, remember, your story is your fortune.

Craig. “Advantages of Having an Online Business.” Photo. U2. NET. 29 Sept. 2010 18 Apr 2012. <http://www.uk2.net/blog/advantages-of-having-an-online-business/>

Filed under Entrepreneur PR Tagged with Effective Public Relations, Entrepreneur PR, Marketing, Media, media placement, Media Relations, media savvy, online business, pitching the media, PR, PR Campaign, pr firm los angeles, press, press coverage, Public Relations, social media, top media stories, top pr firms la, traditional PR

Crafting A Successful PR Pitch

January 7, 2012 Leave a comment

The primary focus of a public relations campaign needs to be meeting the media’s needs. If you don’t accomplish that, you’re missing the mark. Meet the media’s needs and you’ll meet yours. As I’ve stated in other articles, leading with statistics can be an effective approach. Let’s say you’re a health care worker that deals with chronic pain. Or you produce a supplement that helps relieve pain; you can lead with the fact that chronic pain affects approximately 25 percent of the U.S. population and three-fifths of adults 65 or older. Find some studies and statistics that you can quote that illustrate that the story you’re pitching does indeed affect a large number of people.

Numbers and statistics help give a PR pitch gravitas. Also never forget that the media is interested in their own type of statistics; they’re interested in the number of viewers, readers or listeners that will be interested in this story. So the more you can assure them that this is a story that not only affects, but will also interest a large target market, the better your chances of landing a story. Once you’ve used your statistics to narrow down your specific pitch, you can then take a reverse course and broaden your pitch. For example if you use statistics to show how pain affects older Americans, after making that point, you can then add a sentence stating that this type of pain does not only strike seniors, but a wide range of people, from professional athletes and weekend jocks to those who suffer with fibromyalgia and arthritis, who deal with bouts of acute and chronic pain.

Use statistics to give your pitches credibility. For example, if you’re pitching a story about complementary medicine, look online for stats regarding how popular alternative and complementary medicine has become. Then, depending on the specific angle of the story you’re pitching, you can use those statistics to illustrate why your story idea is both important and timely. Now use those statistics in your press releases and pitches.

After making a specific pitch, close with other topics and angles that you can address. Include a short (very short) bio listing your expertise and qualifications and that you can also address such topics as (fill in the blank). That way if your particular pitch doesn’t work for an editor or producer, they can see that there are other topics that you can address.

Using statistics, numbers and figures can help anchor a pitch and a story, but don’t rely on stats alone; the main part of your pitch needs to be compelling and newsworthy. So, when launching a media relations campaign, keep the media’s needs in mind; first develop your pitch and then look for stats that help give your story idea credence.

Filed under Marketing Tagged with boost sales, Branding, Build Your Business, business, business packages, business plans, business programs, business tips, Clients, create service packages for business, creating business programs, creating offers, Effective Public Relations, elevator pitch, Entrepreneur PR, how to grow your business, how to organize your business, increase sales, landing media coverage, local and regional media, Marketing, marketing media coverage, Media, media blog, media placement, Media Relations, media relations blog, media relations los angeles, media relations services, monetizing business message, national media coverage, organize your business, packaging offers, packaging services, pitching local media, pitching prospects, pitching the media, PR, PR Campaign, pr campaign how to More stats, pR Firm, pr services, pr strategy, pr tips, press coverage, prospecting, prospects, Public Relations, Public Relations Campaign, Public relations Firm, public relations firm los angeles, public relations services, Sales, sales strategy, sales techniques, sales tips, Selling, small business packages, small business programs, speak directly to prospects, tips for growing your business, using pr to

Learning the PR Mindset

December 20, 2011 Leave a comment

Launching and sustaining a public relations campaign is an ongoing process. In the PR world, you are continually refining and modifying your approach, pitches, story ideas, and media lists. If a basic pitch is working, you want to stay with it for a bit. One mistake I’ve seen companies make is that they try to continually send out new pitches and releases simply for the sake of getting new information out to the media. This mindset of continually writing press releases that aren’t newsworthy in order to keep new information flowing, is a dangerous one. Yes you want to offer the media new angles, pitches and media hooks, but you don’t want to send out new information unless it’s truly warranted.

Monitor how your media pitches and press releases are being received. If a pitch you sent out six weeks ago is gaining traction and garnering media coverage, stay with that story. Work it; develop it; use the media coverage you’re now landing to garner more media coverage. Don’t shift your focus simply because your calendar says it’s time for a new media release. Truth is that media relations is more of an art than a science (which drives most left brainers crazy). If you try to simply set up a mechanical or statistical PR gameplan and allow that to dictate the campaign, you’re in trouble

As with the media itself an effective public relations campaign is fluid. It is both proactive and reactive. If a national story breaks and you can tie your story to it, you need to be able to react, move quickly and change your approach. If, on the other hand, a pitch is working and gaining traction, you want to stay with it, work it and keep it moving. Media relations can be difficult for those who need to follow a specific course set-in-stone approach. It is an ever changing, continually evolving practice.

Begin by creating a list of objectives that you want to achieve before launching a media relations campaign. Now come up with a list of story angles and media pitches that you can use. When it comes to PR brainstorming, your goal is to create a list of the most important story ideas including: new business concepts, the unique value you offer, important information you can give, and anecdotal stories. Part of that process is to give some thought to how and why you can be presented as an expert in your overall field.

Initially you want to come up with your story ideas and media pitches, followed by your target media lists. Create specific objectives, but allow the campaign the ability to shift and change course. Developing an effective PR strategy is not unlike creating an effective sports gameplan. You develop a strategy and draw up specific plays, but you also allow yourself the ability to act and react depending on what comes at you. There is an intuitive aspect to the PR process that has to allow for action and reaction. You want to set up a specific target and gameplan, but you need to be able to shift and alter your plan as needed.

Filed under Entrepreneur PR Tagged with boost sales, Branding, Build Your Business, business, business packages, business plans, business programs, business tips, Clients, create service packages for business, creating business programs, creating offers, Effective Public Relations, elevator pitch, Entrepreneur PR, how to grow your business, how to organize your business, increase sales, landing media coverage, local and regional media, Marketing, marketing media coverage, Media, media blog, media placement, Media Relations, media relations blog, media relations los angeles, media relations services, monetizing business message, national media coverage, organize your business, packaging offers, packaging services, pitching local media, pitching prospects, pitching the media, PR, PR Campaign, pr campaign how to More stats, pR Firm, pr services, pr strategy, pr tips, press coverage, prospecting, prospects, Public Relations, Public Relations Campaign, Public relations Firm, public relations firm los angeles, public relations services, Sales, sales strategy, sales techniques, sales tips, Selling, small business packages, small business programs, speak directly to prospects, tips for growing your business, using pr to reach your target market

Media Training Secrets for Business Success

December 16, 2011 Leave a comment

When I began in the public relations world over twenty years ago (that’s daunting), I quickly realized that landing an interview or a story for a client was only a part of the process. Early on that first part of the process was my primary focus. My job was to garner media coverage for my clients on TV, print or radio (this was actually pre social media days) and that was that. Well I soon learned there was a huge difference between simply landing an interview and having the client give the media a successful interview.

Clients need to be prepared to speak to the media. Although the best interviews seem like conversations, in fact they are not. Both the interviewer and the interviewee have an agenda. The interviewer wants to interest his or her target audience; the interviewee wants to get his or her message across, which should include a call to action. Interviews work when the questions and answers flow and the agendas don’t clash. But this is easier said than done. After having producers and editors give me some tough but needed feedback about clients who were either boring or were too pushy, I realized that in order to achieve real PR success, media training was needed.

That’s when I brought on Ann Convery. Ann has served as our media trainer since then. She is now an international speaker, seminar leader, trainer and author who has prepared clients for interviews on Oprah, CNN, 60 Minutes, The Wall Street Journal, the New York Times, as well as hundreds of local, regional and trade-oriented media outlets. Ann’s gift is to teach clients how to distill their message and speak to the media in a way that meets the media’s needs but also meets the client’s needs.

For a PR or media relations campaign to be successful, landing interviews and media coverage is not enough. Clients need to be able to deliver their message in a clear, succulent, informative and entertaining manner. Easier said than done, but it is a skill that can be learned. For years Ann has prepared our clients to do just that, deliver effective and successful media interviews.

But her real genius was her ability to connect the dots and realize that the ability to effectively communicate with the media could be just as powerful and effective when communicating in the business world. Using her media training skills and techniques, she developed Speak Your Business in 30 Seconds or Less. Speak Your Business is a system that shows you how to find very specific words and numbers – found only in your business – so that you are effortlessly speaking and writing directly to the hidden, hungry “buying” brain in your prospects, every time. Utilizing these tools, many of Ann’s clients have generated up to thousands of dollars in business within months with her Signature Series program, “You’re So Brilliant. Why Don’t They Buy?”

The bottom line is if you’re going to launch a public relations campaign for you and your business, you first need to master the art of effectively communicating. Just last month a client who assured me he had been media trained and was set to do interviews, came off looking like a deer in the headlights when we landed him a spot on a TV news program. Believe me, media training is a skill that will serve you well. More importantly, as Ann teaches, these communication tools and skills work whether you’re talking to the media, delivering a speech, networking or making a phone call to a prospect.

For more information visit: www.annconvery.com

Filed under Entrepreneur PR Tagged with boost sales, Branding, Build Your Business, business, business packages, business plans, business programs, business tips, Clients, create service packages for business, creating business programs, creating offers, Effective Public Relations, elevator pitch, Entrepreneur PR, how to grow your business, how to organize your business, increase sales, landing media coverage, local and regional media, Marketing, marketing media coverage, Media, media blog, media placement, Media Relations, media relations blog, media relations los angeles, media relations services, monetizing business message, national media coverage, organize your business, packaging offers, packaging services, pitching local media, pitching prospects, pitching the media, PR, PR Campaign, pr campaign how to, pR Firm, pr services, pr strategy, pr tips, press coverage, prospecting, prospects, Public Relations, Public Relations Campaign, Public relations Firm, public relations firm los angeles, public relations services, Sales, sales strategy, sales techniques, sales tips, Selling, small business packages, small business programs, speak directly to prospects, tips for growing your business, using pr to reach your target market

From Guest Blogger, Ann Convery: Here Comes the Bride, er, Sale

December 2, 2011 Leave a comment

Heads up: Be sure to read the P.S. !

Jeannie was a corporate coach who expertly guided managers into creating contented, committed employees.

Her clients adored her.

But Jeannie was miserable…and broke.

Why?

Jeannie hated sales.

“I love talking to people, I love teaching, but I hate the selling part,” she said, with a shudder.

When you hate the “selling part”…

1. You will linger in the friendly, feel-good get-to-know-you phase.

2. You will not move the process forward.

3. You may be getting other needs met through your business,

such as being liked and getting approval.

4. You may develop a warm, close relationship with your prospect,

so you’re mystified when they don’t buy.

5. You may sabotage your own attempts to get new clients.

And you will baffle your prospects, who could use your superb service, because you never make them a clear offer.

Jeannie’s Big Mistake:

She thought of “the selling part” as a single, lone event occurring all by itself.

It’s not.

If you think of the selling part as “that awful thing you have to go through,” like a root canal, it will never occur to you to set up the sale.

When you set up to sell, 50%, sometimes 75%, of your work is already done.

Selling is a lot like dating.

When you go on a first date, is your first question, “So, what do we name the kids?”

I think not.

Closing a sale is like walking down the aisle.

It’s the result of small, careful steps of preparation.

You prepare your prospect to have that selling conversation with you by:

Having a tantalizing opening conversation that makes them want to hear more

Sending a follow-up report or quiz with a gripping title that you offer them before that first conversation is ove

You may also snail-mail them your report, to impress them

You have a website loaded with content that speaks to their pressing needs and challenges

You make a follow-up call asking what they thought of the report

You have a short follow-up conversation to discuss their biggest goals and challenges

You offer an invitation to spend an hour going deeper into their goals and challenges, and your offer

If applicable, you send a questionnaire that they can fill out before they speak with you again

This is setting up to sell.

It’s romancing your prospect.

Jeannie added a few extra twists to this process:

She had an intern send out her report, and set up the follow-up call, so she looked like a bigger company.

She made sure her report nailed the emotional pain her prospects felt – in detail.

She had her intern set up the sales conversation, 10 days later. (Use the time lag for big-ticket items only.)

She had her intern mail them another freebie – a “Management Bible”, before the call.

She had the intern email a questionnaire, instructing the client to return it in 48 hours of the sales conversation.

The subliminal message to her prospects was:

1. I have to wait 10 days? Her time is valuable.

2. She has a staff. She must be doing well.

3. She knows our problem cold.

4. This is not going to be cheap.

By the time Jeannie called her prospects to have the selling conversation, she knew as much about them as they did about her.

She was extremely well prepared to discuss their challenges and goals.

Probing deeper into their problems was easy, since she already knew what their biggest problems were

Prospects viewed her with more respect, which helped her keep her boundaries and conduct the BD Session like a pro.

Stating her fees was much easier, since they had been psychologically prepared to consider a serious investment.

She followed a sales script, deliberately guiding them through every step they needed to go through to become her client.

And…

She closed 3 new big-ticket clients in 65 days.

Why?

She had set up to sell.

She had romanced her clients.

She had gone from the first date to walking down the aisle with her new clients.

There are many other ways to set up a sale, stay tuned.

But when you realize selling is part of a deliberate process, selling becomes just another step along the way.

Try it. It works!

Ann

P.S. … Just a heads up that I am going to be opening up a 4 month Platinum VIP Coaching Program in the next few days.

We only have spots for 5 people so when you see the email let me know if you want me to help you.

Filed under Marketing Tagged with boost sales, Clients, elevator pitch, Entrepreneur PR, increase sales, media blog, media relations blog, pitching prospects, PR, prospects, Public Relations, Sales, sales strategy, sales techniques, sales tips, Selling

The Small Business Marketing Success Secret

June 15, 2011 Leave a comment

The biggest problem that most small business owners have with PR is that they don’t fully understand the process or how it can help build their business or establish their brand. Most think that public relations is only for large corporations or those in the entertainment world and that it has to do with stunts and smoke and mirrors. None of those perceptions are correct. PR is a multi pronged process that includes traditional media, online presence including blogs, sites and social media, byline articles, public speaking and establishing yourself as an expert in your field. PR can and should be utilized by entrepreneurs, authors, contractors, service providers, business professionals such as physicians and attorneys, home workers, as well as any and all small businesses.

It is inexpensive compared to other forms of marketing and the only marketing avenue that can offer you and your business credibility and validation and position you as a go-to expert in your field. Although effective media relations is an art, it need not be mysterious. It is in essence the art of effective storytelling. Sounds strange, but it’s true. It is a way of communicating to the media and the public that is compelling, accurate, and valuable. Defining your story and your message is the first and probably most important step in any campaign. Whether you’re a veterinarian, florist, restaurateur or hair stylist, you need a clear effective story that is interesting to the media and to the public as a whole. This is where many companies make their biggest PR mistake, they develop stories that are of interest to them, but not necessarily stories that interest the media. Most business owners go with the obvious story, which is telling the basics about the service they offer or the product they sell. That is an important part of any story but very rarely is that enough in and of itself. Your story is how your product or service transforms the lives of your customers, clients or patients. Keep that in mind when developing your media pitches and you’ll generally remain on course.

The Small Business PR How-to Guide:

Once you’ve defined your story, you need to define your core audience and then your secondary audiences. Your story needs to speak to and resonate with them. The next step is to define the media outlets that communicate with your various audiences. You can have the best story in the world, but if you pitch it to the wrong media, it’s not going to get you far. For example if you’re selling a revolutionary skin cream, pitching that story to Maxim or Spike TV most likely won’t get you very far, whereas pitching Allure, Vogue, Marie Claire and the beauty trades could be the ticket that establishes your brand and sells your product.

Once you’ve defined your story, message and defined your target market, you’re ready to move forward with your campaign. Defining your target market is important, but don’t simply think of your overall audience as your customers or prospects, think in broader terms. Your audience can include can include the local media, your neighbors and surrounding community, vendors/suppliers and anyone who would in any way have a connection to the story you’re telling. For example, someone who sees a TV segment might not have any particular connection to the story, but could know someone else who does and pass the information on. Always remember, audiences—target market or not–have the power to communicate information about you

Focus on what you know. What is your expertise? What do you know, offer, produce, provide, market, or understand or do better than anyone else? Position yourself as an educator. Your information might seem obvious to you, but to those outside of your field it could be valuable information, or simply an interesting story.

Through PR you reach your target market, separate yourself from the competition, establish yourself as an expert in your field and gain the validation and credibility of being featured as a news story. So why should entrepreneurs and small business owners use PR? Because it can build your business and establish your brand. Because it works!

Filed under Marketing, PR, Public Relations, small business, Target Market Tagged with being in the news, Blogging, Branding, communications, Entrepreneur PR, establish your brand, expert in your field, local media, media outlets, media pitches, national media, news story, pitching the media, PR, small business, small business marketing, small business owners, small business pr, social media, Target Market, traditional media, tv segment

Why “Selling” Never Works

March 23, 2009 1 Comment

Forget about selling when entering the PR world. The media’s not interested in being sold; it’s interested in finding new, unique and compelling stories – that meet their specific needs. That is something most companies and, to be honest, PR firms, generally forget. Actually that’s something I have to remind myself on a daily basis. When I worked as a journalist or as a magazine editor, it was always obvious that what I wanted was a good story. When a company or PR rep would call and pitch me an idea, they (at times) had interesting stories, but generally not stories that interested my readers. So, nine-times-out-of-ten, my response would be a (hopefully polite) no.

It’s not enough that the story you’re pitching is interesting, it has to fit the needs of the publication or TV show, or radio segment that you’re targeting. That’s where the brainstorming comes in. You have to think like an editor or a producer in order to find the story that works. And once you’ve found your primary story, you need to drill down and come up with more targeted story ideas. For example if you’re pitching a product, your primary story will most likely be around the product and how it helps your customer. But it has to be told with a narrative, as a story, not as a hard sell. Once you’ve figured that out, you then have to uncover you’re other stories. Is there a human interest angle, is there an entrepreneurial angle, what other story ideas can you come up with to meet the needs of the various media outlets? Your stories hold the key to your success, so focus on finding them and presenting them to the media in the most interesting way possible – and forget about the selling.

Filed under advertising, advertising vs. public relations, business, doctor pr, Medical PR, PR Campaign Tagged with business, Entrepreneur, Entrepreneur PR, how do i get in the media, human interest angle, Media, media outlets, Niche market, pitching, PR, PR Campaign, primary story, Selling, small business, success, Target Audience, Target Market, target story, what the media needs

Making Money in an Economic Downturn

October 2, 2008 Leave a comment

Recession. Economic downturn. Tough economic times. Makes you want to hide under the covers until the storm passes, right? Maybe, but that’s the wrong approach. Let’s move from fear to facts. A number of studies show that companies that continue or increase their marketing and public relations efforts during tough economic times consistently outperform those who slash their marketing efforts during rough times.

Think about it. If most companies are reacting in a turtle-like fashion and hiding in their shells until the sun comes out again, there’s less competition out there; less companies are launching PR campaigns, fewer are reaching the public with effective marketing efforts. Suddenly you have media outlets that are looking for stories, particularly some good non-doom and-gloom stories. If you’re a savvy business person you know this and understand that this is precisely the time you can have a greater impact and get a bigger bang for your buck. So, look at tough times as your chance to reach your target market and build your business.
Copyright © Anthony Mora 2008
For further information visit:
http://www.AnthonyMora.com

Filed under Uncategorized Tagged with Public Relations promotion, how to write a press release, Attorney marketing, Attorney PR, Public Relations, Media Relations, media training, Media, media promotion, how to promote your business, pr for therapists, pr for attorneys, pr for entrepreneurs, entrepreneur public relations, Entrepreneur PR, pr for doctors, doctor pr, pr for physicians, physican public relaitons, skincare public relations, media relations for skincare companies, skincare company pr, skincare company public relations, spa public relations, pr for spas, spa pr, pr for authors, author pr, PR for publishers, media relations for publishers, publisher public relations, media training is crucial in pr, media training for interviews, tv interviews, press kit, Press Release Writing, pr for psycho therapists, psycho therapist pr, pr for small businesses, small business Public Relations, small business pr, small business marketing, internet marketing for small businesses, internet marketing, advertising, dating service public relations, public relations for dating service, business, boutique public relations, media relations for boutiques, small store public relations, media relations for small stores, boutiques, attorneys, public relations for lawyers, lawyer pr, pr for lawyers, media relations for lawyers and attorneys, media relations for lawyers, lawyer public relations, los angeles, national public relations, national interest, generate national media interes, Edelman, eilleen koch and company public relations, los angeles public relations firm, public relations specialist, public relations expert, los angeles public relations company, los angeles public relations expert, Pubic relations for Stylists, Public relations for production companies, advertising vs. public relations, public realtions vs. internet marketing, public relations and internet marketing, g, Green public relations, renewable energy company public relations, media relaitons for renewable energy focused companies, renewable energy, going green, technology company public relations, technology company media relations, media relations for technology companies, pr for green companies, green pr, PR, Marketing, Economy, Economic Crisis, Downturn, Recession, Making Money, Money, Getting More Business

My Book’s Self-Published Can I still get Media Coverage?

October 1, 2008 Leave a comment

When it comes to media placement, it just doesn’t matter anymore whether your book is published by a major house or is self-published. In the last few years, only once have I come across an objection to running a story because an author’s book was self-published.

A few years back a story we pitched was rejected by CNN, because the author we were
pitching had self-published his book. We pitched it three times and received three passes.
Well, we had also been working on other media fronts, and a few weeks later called back
explaining that the author and his book had been featured in both Newsweek and USA Today. Three hours later we received another call from CNN stating that they had thought it over and wanted to move forward with a segment. The author was interviewed on CNN. The moral is, if you get a “no,” keep working it and offering different angles until you turn that “no” into a “yes.” A self-published author’s real struggle has to do with distribution and marketing. When it comes to media relations, if you do it right, you can play in the same ballpark as the majors. As a matter of fact, I sometimes think that self-published writers fare better than their house-published counterparts because they are under no illusions. They don’t assume that some big entertainment conglomerate is going to use all of its muscle and turn their book into an overnight sensation. They realize that if success is going to happen, they’d better get to work, and fast. Your book was written to be read. Use the magic of the media. Get it out there.

← Older posts

Effective Public Relations

Be– Do–Have: Life’s Success Formula

Isn’t Public Relations Only For National Exposure?

Crafting A Successful PR Pitch

Learning the PR Mindset

Media Training Secrets for Business Success

From Guest Blogger, Ann Convery: Here Comes the Bride, er, Sale

Why “Selling” Never Works

Making Money in an Economic Downturn

My Book’s Self-Published Can I still get Media Coverage?

Anthony Mora talks PR on KTLA

Read our PR for Films Blog

Read our PR for Artists Blog

Client Media

Twitter Updates

TopStory Public Relations Recommends

Recent Posts

Blog Stats

Email Subscription

Find out what PR Can do for Your Business

Top Clicks

Top Stories this past month

Follow “Effective Public Relations”

Share this:

Like this:

Share this:

Like this:

Share this:

Like this:

Share this:

Like this:

Share this:

Like this:

Share this:

Like this:

Share this:

Like this:

Share this:

Like this:

Share this:

Like this:

Share this:

Like this:

Share this:

Like this:

Anthony Mora talks PR on KTLA

Read our PR for Films Blog

Read our PR for Artists Blog

Client Media

TopStory Public Relations Recommends

Recent Posts

Blog Stats

Email Subscription

Find out what PR Can do for Your Business

Top Clicks

Top Stories this past month

Follow “Effective Public Relations”