The primary focus of a public relations campaign needs to be meeting the media’s needs. If you don’t accomplish that, you’re missing the mark. Meet the media’s needs and you’ll meet yours. As I’ve stated in other articles, leading with statistics can be an effective approach. Numbers and statistics help give a PR pitch gravitas. But keep in mind that whereas statistics, numbers and figures can help anchor a pitch and a story, don’t rely on stats alone; the main part of your pitch needs to be compelling and newsworthy.
creating business programs
Launching and sustaining a public relations campaign is an ongoing process. In the PR world, you are continually refining and modifying your approach, pitches, story ideas, and media lists. Developing an effective PR strategy is not unlike creating an effective sports gameplan. You develop a strategy and draw up specific plays, but you also allow yourself the ability to act and react depending on what comes at you. There is an intuitive aspect to the PR process that has to allow for action and reaction. You want to set up a specific target and gameplan, but you need to be able to shift and alter your plan as needed.
When I began in the public relations world over twenty years ago (that’s daunting), I quickly realized that landing an interview or a story for a client was only a part of the process. After having producers and editors give me some tough but needed feedback about clients who were either boring or were too pushy, I realized that in order to achieve real PR success, media training was needed. That’s when I brought on Ann Convery. But Ann’s real genius was her ability to connect the dots and realize that the ability to effectively communicate with the media could be just as powerful and effective when communicating in the business world.
Create the offer, create the programs, GET PREPARED, and they will find you.
Because the whole energy of your business will change.