Tag Archive for ‘artist pr’

4 Bridge-Building Tips for Artists

You’re Not Marketing or Promoting – You’re Building Bridges. Artists can have a heck of a time when it comes to the words marketing, public relations, or promotion. Those are highly charged words; words that turn most artist’s blood to ice water; words that most artists want to avoid at all costs

The Price of Your Art

“The price of anything is the amount of life you exchange for it.” Henry David Thoreau
That sentence can be inspiring, it can also be pretty scary. And, when it comes to art, there are a number of different ways you can interpret it. …And if you do replace the word time with life, you still haven’t simplified matters.

7 Steps for Success as an Artist

For some reason our culture delights in the myth of artists who basically live the lives of monks, separated from the debased, practical world, locked in their ivory towers… That myth is not only dangerous, it’s absurd. From Shakespeare to Dickens to Warhol, artists have attended to the practical aspects of their work.

Refusing Quentin

It’s been an amazing career to watch from both a creative and a PR and marketing perspective. So, maybe I’ll pay closer attention to the next person who announces that they’re going to be the biggest (blanking) whatever in Hollywood. Sometimes, as Quentin, illustrates, it happens.

The Art of Success

As an artist, you never know what is going to grab the media’s attention. That’s why your best bet is to do the work you love and then tailor your marketing to fit your artwork. I’m not a believer in trying to figure out what‘s going to entice the media, or coming up with the next big thing. Film companies and TV networks have tried that approach for years and you’ve seen what their track record is like.

The Art of Music Marketing

Back when I was still managing musicians you could take a cassette to an A&R rep, drag him or her down to see a band perform and if they struck the right chord (so to speak) the label could take over from there. Times have changed.

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