“Everything in creation has its appointed painter or poet and remains in bondage like the princess in the fairy tale ’til its appropriate liberator comes to set it free.” ~Ralph Waldo Emerson What Emerson touches on in that quote is amazingly… Read More ›
Tag Archive for ‘artist pr’
Since our firm is artist driven, we decided to create this division dedicated exclusively to addressing the marketing needs and solutions specific to painters, musicians, sculptors, photographers, authors, and others involved in the world of art and creativity. We understand… Read More ›
You’re Not Marketing or Promoting – You’re Building Bridges. Artists can have a heck of a time when it comes to the words marketing, public relations, or promotion. Those are highly charged words; words that turn most artist’s blood to ice water; words that most artists want to avoid at all costs
“The price of anything is the amount of life you exchange for it.” Henry David Thoreau
That sentence can be inspiring, it can also be pretty scary. And, when it comes to art, there are a number of different ways you can interpret it. …And if you do replace the word time with life, you still haven’t simplified matters.
For some reason our culture delights in the myth of artists who basically live the lives of monks, separated from the debased, practical world, locked in their ivory towers… That myth is not only dangerous, it’s absurd. From Shakespeare to Dickens to Warhol, artists have attended to the practical aspects of their work.
In the art world, as in other fields, successful marketing equals success. What can make it tough for artists is that many have such a resistance to publicizing or marketing their work. The other day I was at a networking… Read More ›
It’s been an amazing career to watch from both a creative and a PR and marketing perspective. So, maybe I’ll pay closer attention to the next person who announces that they’re going to be the biggest (blanking) whatever in Hollywood. Sometimes, as Quentin, illustrates, it happens.
Years ago, Will Smith was doing OK
as a rising TV star and movie actor.
But he was dead clear about his goal:
he wanted to be the biggest movie
star in the world.
So he and his manager studied
the 10 top-grossing movies of all time.
As an artist, you never know what is going to grab the media’s attention. That’s why your best bet is to do the work you love and then tailor your marketing to fit your artwork. I’m not a believer in trying to figure out what‘s going to entice the media, or coming up with the next big thing. Film companies and TV networks have tried that approach for years and you’ve seen what their track record is like.