August 11, 2010 2 Comments
So you’re done. Your product is finished. It’s ready to go. The design and packaging are complete and the website is up and running. Or… you’ve opened your store; the grand opening day has arrived. The streamers are up. Everything is complete. Well, almost everything. All you need is customers. But, no worries, they’re coming, just give it a minute or two. All you have to do is wait. You keep your eye on the door, check your email, stare at the phone. If you stare long enough it is bound to ring. Silence. You begin to hold your breath threatening the universe; you won’t exhale until at least one client calls. Maybe a wrong number, at this point that would be nice. Besides, you saw the film, you know the drill – if you build it they will come. Right?
Okay, exhale now. Maybe it’s time to rethink things. It could be that creating the product, making the film, publishing the book, opening the store, or (fill in the blank) is just one step in the process. Think of it as one chapter and one chapter does not a book make. So, now what?
How about driving traffic to your site, or bringing customers to your store? That would probably make life a bit more comfortable and sleeping a bit easier. But, how do you do that?
There is no one-size-fits-all answer, but happily, there is an answer.
1st) Figure out who your target market is. Who are you selling to?
2nd) Find out where your target market finds its information,
3rd) Create a marketing budget to reach your market,
4th) Study the myriad ways you can use your marketing budget. Is advertising an approach that will work? Direct marketing? Public Relations? Blogging? Social Media?
5th) Develop a realistic marketing gameplan. For example create a marketing mix that includes traditional PR, social media, and article marketing. That’s a formula that will give you the most bang for your buck, reach your target market and drive customers and or clients to you.
Now you not only have your product or service, but you have a realistic, workable marketing gameplan. Now you can launch your business, land customers, make money – and actually sleep at night.
Copyright © Anthony Mora 2010