Trying to launch a PR campaign without learning the basics is like trying do-it-yourself surgery, after watching a rerun of ER. It might cost less, but I wouldn’t recommend it.
Those who continue to market and market wisely will profit during the current economy and will grow exponentionally during in the recovery. A McGraw Hill study found those businesses that boosted their marketing during a recession grew 275% over the 5 years proceeding. However, those businesses that cut back, if they were still in business, only grew 19%.
If you (or your budget) are not ready for a full-time public relations campaign, you can still utilize the amazing power of PR to reach your target market, increase your business and elevate your brand. Public relations is the only form of marketing that offers you credibility, validation and establishes you as an expert in your field.
Whereas nothing can replace the effectiveness of full service PR campaign, at Anthony Mora Communications, Inc., we have created PR Your Story, unique consulting packages that guide you step-by-step through the how-tos of launching an effective media campaign. It is the ultimate consultation package for entrepreneurs who want to access the benefits of PR, without hiring a firm, full time.
With a full service campaign, we work with you to create the story, write the press release, create the media list, contact the media. We then implement the campaign, make the follow up calls, contact the media and act as the liaison and bridge between you and the press. In the PR Your Story consultation packages we cover all of the above, but you implement the campaign. These are not the equivalent of a full PR campaign and the same results cannot be expected, but they do offer options, ways to get you story to the media, while you continue to focus on your real job – running your business. Each approach requires an investment; the full service campaign requires a monthly retainer agreement, while the consultation packages require that you invest more time and in learning the how-tos of PR.
From a full service public relations campaign, to a PR Your Story consultation package, we work with you to give you the marketing services you need at a price point you can afford.
For more information on the various programs and packages, email me at: Anthonym@anthonymora.com