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	<title>Effective Public Relations</title>
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		<title>Effective Public Relations</title>
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		<title>PR &amp; Marketing Tips for Style and Fashion Lines</title>
		<link>http://topstorypublicrelations.com/2013/05/18/pr-marketing-tips-for-style-and-fashion-lines/</link>
		<comments>http://topstorypublicrelations.com/2013/05/18/pr-marketing-tips-for-style-and-fashion-lines/#comments</comments>
		<pubDate>Sat, 18 May 2013 00:32:40 +0000</pubDate>
		<dc:creator>anthonymora37</dc:creator>
				<category><![CDATA[Fashion PR]]></category>
		<category><![CDATA[media agency]]></category>
		<category><![CDATA[media firm]]></category>
		<category><![CDATA[Media Relations]]></category>
		<category><![CDATA[pr agency]]></category>
		<category><![CDATA[PR Campaign]]></category>
		<category><![CDATA[pR Firm]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Public relations Firm]]></category>
		<category><![CDATA[publicity agency]]></category>
		<category><![CDATA[publicity los angeles]]></category>

		<guid isPermaLink="false">http://topstorypublicrelations.com/?p=2490</guid>
		<description><![CDATA[When launching any type of line in the fashion, style or jewelry world, your first step is to identify your target market. Who are your customers? What else do they buy? How do they perceive themselves? How will your line complement and enhance who they are? Remember you’re not selling a product; you’re selling a [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=topstorypublicrelations.com&#038;blog=4426539&#038;post=2490&#038;subd=publicrelationsla&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<title>PR TIPS: Working Your Media</title>
		<link>http://topstorypublicrelations.com/2013/05/14/pr-tips-working-your-media/</link>
		<comments>http://topstorypublicrelations.com/2013/05/14/pr-tips-working-your-media/#comments</comments>
		<pubDate>Tue, 14 May 2013 00:45:19 +0000</pubDate>
		<dc:creator>anthonymora37</dc:creator>
				<category><![CDATA[Lifestyle PR]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[anthony mora communications]]></category>
		<category><![CDATA[anthony mora publicity]]></category>
		<category><![CDATA[doctor pr]]></category>
		<category><![CDATA[fashion publicity]]></category>
		<category><![CDATA[how to pr]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[media agency]]></category>
		<category><![CDATA[Media Relations]]></category>
		<category><![CDATA[pitching the media]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[pr agency]]></category>
		<category><![CDATA[PR Campaign]]></category>
		<category><![CDATA[pr for attorneys]]></category>
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		<category><![CDATA[pr for doctors]]></category>
		<category><![CDATA[pr for hospitals]]></category>
		<category><![CDATA[PR for small business]]></category>
		<category><![CDATA[pr in focus]]></category>
		<category><![CDATA[pr tips]]></category>
		<category><![CDATA[press coverage]]></category>
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		<category><![CDATA[tv publicity]]></category>

		<guid isPermaLink="false">http://topstorypublicrelations.com/?p=2486</guid>
		<description><![CDATA[Once you’ve landed some media coverage, whether it be print, TV or radio, make sure that you work it. For example, let&#8217;s say you were featured in a newspaper story and – nothing happened.  No one called.  No offers came in.  No interest was generated, at least as far as you could tell.  To start, [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=topstorypublicrelations.com&#038;blog=4426539&#038;post=2486&#038;subd=publicrelationsla&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">anthonymora37</media:title>
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			<media:title type="html">Screen shot 2013-05-13 at 5.42.20 PM</media:title>
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		<item>
		<title>The Successful Interview Formula For Maximizing Your PR Outreach</title>
		<link>http://topstorypublicrelations.com/2013/05/10/the-successful-interview-formula-for-maximizing-your-pr-outreach/</link>
		<comments>http://topstorypublicrelations.com/2013/05/10/the-successful-interview-formula-for-maximizing-your-pr-outreach/#comments</comments>
		<pubDate>Fri, 10 May 2013 21:45:40 +0000</pubDate>
		<dc:creator>anthonymora37</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[business pr]]></category>
		<category><![CDATA[los angeles pr agency]]></category>
		<category><![CDATA[los angeles pr firm]]></category>
		<category><![CDATA[Media Coverage]]></category>
		<category><![CDATA[Media Relations]]></category>
		<category><![CDATA[pitching the meida]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[PR Campaign]]></category>
		<category><![CDATA[pr outreach]]></category>
		<category><![CDATA[press coverage]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[publicity la]]></category>
		<category><![CDATA[successful interview]]></category>
		<category><![CDATA[The Today Show]]></category>

		<guid isPermaLink="false">http://topstorypublicrelations.com/?p=2480</guid>
		<description><![CDATA[This is the last in a three part series on how to successfully handle a media interview.  If you’ve launched a public relations or media campaign, you want to take full advantage of it when an interview opportunity arises. which means, you want to be prepared.  If you study the tips and suggestions, you’ll find [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=topstorypublicrelations.com&#038;blog=4426539&#038;post=2480&#038;subd=publicrelationsla&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://topstorypublicrelations.com/2013/05/10/the-successful-interview-formula-for-maximizing-your-pr-outreach/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">anthonymora37</media:title>
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			<media:title type="html">Today2</media:title>
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	</item>
		<item>
		<title>What To Do Once You Land A Media Interview: Part 2</title>
		<link>http://topstorypublicrelations.com/2013/05/01/what-to-do-once-you-land-a-media-interview-part-2/</link>
		<comments>http://topstorypublicrelations.com/2013/05/01/what-to-do-once-you-land-a-media-interview-part-2/#comments</comments>
		<pubDate>Wed, 01 May 2013 22:44:00 +0000</pubDate>
		<dc:creator>anthonymora37</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[anthony mora communications publicity]]></category>
		<category><![CDATA[anthony mora publicist los angeles]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[media interview]]></category>
		<category><![CDATA[Media Relations]]></category>
		<category><![CDATA[pr consultant los angeles]]></category>
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		<category><![CDATA[top pr expert anthony mora]]></category>
		<category><![CDATA[top publicist anthony mora la]]></category>
		<category><![CDATA[tv interview]]></category>

		<guid isPermaLink="false">http://topstorypublicrelations.com/?p=2475</guid>
		<description><![CDATA[In my last article, I reviewed some of the points to focus on when doing a media interview.  You’d be surprised at how many people spend time, money and effort into landing an interview, and then put very little, if any, time into preparing for when that coveted interview finally materializes.   That’s a mistake [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=topstorypublicrelations.com&#038;blog=4426539&#038;post=2475&#038;subd=publicrelationsla&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://topstorypublicrelations.com/2013/05/01/what-to-do-once-you-land-a-media-interview-part-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">anthonymora37</media:title>
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	</item>
		<item>
		<title>What To Do Once You Land A Media Interview</title>
		<link>http://topstorypublicrelations.com/2013/04/29/what-to-do-once-you-land-a-media-interview/</link>
		<comments>http://topstorypublicrelations.com/2013/04/29/what-to-do-once-you-land-a-media-interview/#comments</comments>
		<pubDate>Mon, 29 Apr 2013 23:48:22 +0000</pubDate>
		<dc:creator>anthonymora37</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[anthony mora pr]]></category>
		<category><![CDATA[anthony mora public relations los angeles]]></category>
		<category><![CDATA[anthony mora publicist]]></category>
		<category><![CDATA[anthony mora publicity]]></category>
		<category><![CDATA[Media Relations]]></category>
		<category><![CDATA[pitching the media]]></category>
		<category><![CDATA[pr for filmmakers]]></category>
		<category><![CDATA[pr for films]]></category>
		<category><![CDATA[press coverage]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Talk shows]]></category>
		<category><![CDATA[top pr agency los angeles]]></category>
		<category><![CDATA[tv interview]]></category>
		<category><![CDATA[tv interview tips]]></category>

		<guid isPermaLink="false">http://topstorypublicrelations.com/?p=2469</guid>
		<description><![CDATA[To start, be happy.  You’ve achieved an important objective.  But you don’t want to simply show up for an interview without preparation.  This is an opportunity you want to fully maximize. <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=topstorypublicrelations.com&#038;blog=4426539&#038;post=2469&#038;subd=publicrelationsla&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">anthonymora37</media:title>
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			<media:title type="html">936313_10151357079912061_1679321435_n</media:title>
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	</item>
		<item>
		<title>Banish 4 Thoughts That Keep You Struggling &#8211; from guest blogger Ann Convery of Revenue Reflex</title>
		<link>http://topstorypublicrelations.com/2013/04/26/banish-4-thoughts-that-keep-you-struggling-from-guest-blogger-ann-convery-of-revenue-reflex/</link>
		<comments>http://topstorypublicrelations.com/2013/04/26/banish-4-thoughts-that-keep-you-struggling-from-guest-blogger-ann-convery-of-revenue-reflex/#comments</comments>
		<pubDate>Fri, 26 Apr 2013 18:39:12 +0000</pubDate>
		<dc:creator>anthonymora37</dc:creator>
				<category><![CDATA[entrepreneur]]></category>
		<category><![CDATA[Entrepreneur PR]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Ann Convery]]></category>
		<category><![CDATA[Anthony Mora]]></category>
		<category><![CDATA[anthony mora grow your business]]></category>
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		<category><![CDATA[positive marketing]]></category>
		<category><![CDATA[positive thoughts]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[pr firm los angeles]]></category>
		<category><![CDATA[press coverage]]></category>
		<category><![CDATA[publicity los angeles]]></category>
		<category><![CDATA[revenue reflex]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[think positive]]></category>
		<category><![CDATA[top pr firms la]]></category>

		<guid isPermaLink="false">http://topstorypublicrelations.com/?p=2464</guid>
		<description><![CDATA[Are you sick of “struggle mode”?

Do you know who’s keeping it in place?<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=topstorypublicrelations.com&#038;blog=4426539&#038;post=2464&#038;subd=publicrelationsla&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">anthonymora37</media:title>
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			<media:title type="html">positive</media:title>
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		<item>
		<title>The Film Festival Marketing Approach</title>
		<link>http://topstorypublicrelations.com/2013/04/19/the-film-festival-marketing-approach/</link>
		<comments>http://topstorypublicrelations.com/2013/04/19/the-film-festival-marketing-approach/#comments</comments>
		<pubDate>Fri, 19 Apr 2013 21:04:33 +0000</pubDate>
		<dc:creator>anthonymora37</dc:creator>
				<category><![CDATA[Film]]></category>
		<category><![CDATA[Media Relations]]></category>
		<category><![CDATA[film distribution]]></category>
		<category><![CDATA[public relations services]]></category>
		<category><![CDATA[film festivals]]></category>
		<category><![CDATA[pr for films]]></category>
		<category><![CDATA[film publicity]]></category>
		<category><![CDATA[film publicist]]></category>
		<category><![CDATA[pr for independent films]]></category>
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		<category><![CDATA[tips for independent filmmakers]]></category>
		<category><![CDATA[entertainment pr firms]]></category>
		<category><![CDATA[independent film distribution]]></category>
		<category><![CDATA[marketing your film at festivals]]></category>

		<guid isPermaLink="false">http://topstorypublicrelations.com/?p=2458</guid>
		<description><![CDATA[Film festivals are definitely one approach to market and showcase your film and one I would encourage any filmmaker to consider.  But using that as your sole approach can backfire.  Let’s say one of your primary goals is to show your film at film festivals, particularly at the top festivals.  Fine, the film festival route is certainly a viable one when it comes to promoting and marketing your film, but keep in mind that’s not the only route. <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=topstorypublicrelations.com&#038;blog=4426539&#038;post=2458&#038;subd=publicrelationsla&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">anthonymora37</media:title>
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			<media:title type="html">sundance_film_festival_egyptian_theater_03</media:title>
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	</item>
		<item>
		<title>Marketing and Branding Tips for Style and Fashion</title>
		<link>http://topstorypublicrelations.com/2013/04/15/marketing-and-branding-tips-for-style-and-fashion/</link>
		<comments>http://topstorypublicrelations.com/2013/04/15/marketing-and-branding-tips-for-style-and-fashion/#comments</comments>
		<pubDate>Mon, 15 Apr 2013 23:12:37 +0000</pubDate>
		<dc:creator>anthonymora37</dc:creator>
				<category><![CDATA[Fashion Design]]></category>
		<category><![CDATA[Fashion PR]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Media Relations]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[press coverage]]></category>
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		<category><![CDATA[public relations LA]]></category>

		<guid isPermaLink="false">http://topstorypublicrelations.com/?p=2454</guid>
		<description><![CDATA[When launching any type of line in the fashion, style or jewelry world, your first step is to identify your target market.  Who are your customers?  What else do they buy?  How do they perceive themselves?  How will your line complement and enhance who they are.  Remember you’re not selling a product; you’re selling a [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=topstorypublicrelations.com&#038;blog=4426539&#038;post=2454&#038;subd=publicrelationsla&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<item>
		<title>How Robert Ebert’s Two Thumbs Down Saved a (Bad) Film</title>
		<link>http://topstorypublicrelations.com/2013/04/11/how-robert-eberts-two-thumbs-down-saved-a-bad-film/</link>
		<comments>http://topstorypublicrelations.com/2013/04/11/how-robert-eberts-two-thumbs-down-saved-a-bad-film/#comments</comments>
		<pubDate>Thu, 11 Apr 2013 21:55:28 +0000</pubDate>
		<dc:creator>anthonymora37</dc:creator>
				<category><![CDATA[Entertainment]]></category>
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		<category><![CDATA[Anthony Mora]]></category>
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		<category><![CDATA[film publicity]]></category>
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		<category><![CDATA[Roger Ebert]]></category>

		<guid isPermaLink="false">http://topstorypublicrelations.com/?p=2450</guid>
		<description><![CDATA[A few years back when I was still managing actors, I was working with a client who was starring in a low budget horror film.  It wasn’t a very good film.  It basically was what it was.  But still, we wanted to generate as much media as we could for the project.  We sent a copy of the film to At the Movies when Gene Siskel and Robert Ebert were co-hosting the show.  We didn’t figure anything would come of it.  <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=topstorypublicrelations.com&#038;blog=4426539&#038;post=2450&#038;subd=publicrelationsla&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://topstorypublicrelations.com/2013/04/11/how-robert-eberts-two-thumbs-down-saved-a-bad-film/feed/</wfw:commentRss>
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		<title>Film, Publishing, Music, Art &amp; Marketing’s Brave New World</title>
		<link>http://topstorypublicrelations.com/2013/04/09/film-publishing-music-art-marketings-brave-new-world/</link>
		<comments>http://topstorypublicrelations.com/2013/04/09/film-publishing-music-art-marketings-brave-new-world/#comments</comments>
		<pubDate>Tue, 09 Apr 2013 18:30:07 +0000</pubDate>
		<dc:creator>anthonymora37</dc:creator>
				<category><![CDATA[art]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA[media placement]]></category>
		<category><![CDATA[Media Relations]]></category>
		<category><![CDATA[pr for artists]]></category>
		<category><![CDATA[pr for filmmakers]]></category>
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		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[publicity for directors]]></category>
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		<guid isPermaLink="false">http://topstorypublicrelations.com/?p=2445</guid>
		<description><![CDATA[From music to film, to publishing, to the world of fine art, the internet has forever changed the creative industry. This shift has been seismic and has turned what were thought of as set-in-stone business models on their collective heads.   Because the music world was the first to be rocked by the changing communication landscape, musicians were the first to learn how to take matters into their own hands and create successful careers utilizing PR, social media and various forms of guerilla marketing.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=topstorypublicrelations.com&#038;blog=4426539&#038;post=2445&#038;subd=publicrelationsla&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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