November 7, 2013 Leave a comment
The previous article ended with the introduction of the media as one of the primary influencers in our adult lives. Not that the media doesn’t have a profound and lasting influence on us as kids, but as we pull away from our primary authority figures, the media often has a powerful effect on us that were not always aware of.
It’s the news.
That is the perception.
Although, spend some time watching Fox news and then spend some time on MSNBC and you’ll see that the same facts can lead to very different conclusions.
So our perception of reality is subject not so much to the facts, but to the interpretation of the facts.
The way the story is told, is how we see the world.
The telling of the story is what frames and shapes our perception and creates our reality.
In essence, our stories and the stories we are told through the media help to shape and create our reality.
Which is precisely why public relations is so vitally important.
Effective public relations is effective storytelling.
The way you tell a story and shape a narrative affects how people, think, believe, act and behave.
In fact, all of us have been utilizing the basic tenants of PR throughout our lives.
We have all been weaving a personal story and creating a narrative; a way that we present ourselves to the world.
We are telling the story of our lives.
The same is true when it comes to our business or careers.
Steve Jobs was a master at creating his personal narrative and blend it with his business story. Generally the public saw precisely what he wanted them to see.
He more than anyone illustrated the immense power of PR.
When it comes to business, politics, and careers, how you tell the story of your company, service or product, affects how clients, prospects and the public at large perceives you.
And the most powerful way to tell your story is through the media.
Because you’re not telling your story through an ad, or a commercial, or through personal online posts,
You’re telling your story through the press.
You are in effect,
And that makes all the difference.
Copyright © Anthony Mora 2013