Building Your Business with PR

December 1, 2009 2 Comments

An effective public relations campaign can give you media exposure, credibility, offer you validation and establish you as one of the premiere experts in your field, and, if you actively work your media, it can build your business.  If used correctly, public relations is the best form of marketing available for growing your company    It is also the most effective way to establish your brand.  Why?  Being featured in the news builds trust and trust creates consumer loyalty, which builds effective brands.   It is possible to build a brand through advertising if you have a multi-million dollar budget and can keep your name, product, service and logo in front of the public on a consistent basis.  Yet, even then, there is no guarantee that a break-the-bank ad campaign will create a loyal clientele and build an enduring brand.

 

This is not to say that you should avoid advertising, but that you do so with realistic objectives.  If you’re working with a finite budget ( and these days who isn’t?) you want to develop a well-targeted, focused  marketing campaign to establish your name and your company, separate yourself from your competition, reach your target market and  credibility and validation.  You want your marketing to drive sales and build your business.  That’s where an effective PR campaign comes into play.

 

Find a public relations firm that understands you, your company and your needs.  Work together as a team to create a focused message and develop stories that will grab the media’s attention.  Use your media in your other marketing efforts.  If you’re featured or quoted on CNN or NBC, or in the Wall Street Journal or the New York Times, make sure you let your prospective customers know about it.  Amplify your media exposure on the internet using blogs or social media.  Now use your media to garner even more media coverage.  Establish yourself as an expert in your field.  Used effectively, a targeted PR campaign can not only build your company’s brand, but build your business.

 

Copyright © Anthony Mora 2009

 

 

Filed under Entrepreneur PR, how do i get in the media, marketing strategy, PR Campaign, Press Release Writing, print publications, Public Relations, public relations expert, small business Public Relations Tagged with , , , , ,

Marketing 3.0: A Powerful New Way Build Your Business & Land More Customers

March 24, 2009 1 Comment

When you think of it, what we thought of as media exposure not so many years ago has completely morphed and changed.  Warhol would be proud.  Not only is everyone going for their fifteen minutes, they’re now shooting for an hour.  What made it into the media used to be decided by a handful that controlled what we saw, heard and read; now all of that has changed.  But as the outlets have changed and the media terrain has morphed, the market has become so diffused that it’s more and more challenging to find a venue that 1) gives real information and 2) reaches a specific audience or market.  TV shows and print publications used to be the public’s main sources for news, politics, entertainment and information and now, no longer have the reach or the impact they once did.    Those outlets that once served as the primary venue for exposure are no longer the powerhouses they once were.  But, they are still tremendously important and need to be a part of your promotional or marketing campaign.

 

The traditional outlets are morphing.  Newspapers are folding; more information in going online, but simply promoting yourself or your company on the Internet is not the end-all marketing-wise.  Neither advertising nor straight Internet marketing offers the validation and legitimacy of traditional PR.  That’s primarily due to the fact that anyone can post information on the net.  There is very little vetting and fact checking.  Overall, the Internet is Wild West of information, and although marketing online may get your message out there, it alone is not enough.  To begin with, simply being on the net is not enough, you need to drive traffic to your information,   But more importantly, that type of exposure seldom offers you the  credibility, validation or build brand trust as being featured as a news story will.  The most effective approach is a strategic marketing mix.  You can reach your target market and gain validation and credibility through effective PR, and then utilize the Internet to amplify and maximize your message.  That is the marketing strategy that you now need in order to build your business, land more customers and make more money.

 

Copyright © Anthony Mora 2009

 

 

 

Filed under audience, Build Your Business, business, Economy, Entertainment, information, Land More Clients, Land More Customers, Marketing, marketing strategy, Media Exposure, Media Relations, morphing marketing, news, Politics, PR, print publications, Promotional and marketing campaigns, small business, Target Market, tv shows Tagged with , , , , , , , , , , , , , , , , , , , ,

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