Developing and launching and sustaining a public relations campaign is an ongoing cumulative process. And process is the operative word, because it is not a single event. PR is not an article in a magazine, an interview in a newspaper,… Read More ›
In an unprecedented settlement of criminal charges, Toyota Motor Corp. agreed to pay $1.2 billion, the largest penalty ever imposed on an automaker. As a part of the settlement Toyota admitted deceiving regulators about deadly safety defects and agreed to… Read More ›
As stated in part one of this two part series on healthcare PR and media relations is the most impactful type of marketing that a physician can utilize.
Although inbound marketing is no longer the unique approach it was a few years back, it has developed into an incredibly powerful approach. It is increasingly becoming a more sophisticated and effective way to reach prospects and clients. In essence… Read More ›
As per my previous article, to establish yourself in the media, you want to establish yourself as an expert in your field. I reviewed some of the basic approaches you can use and in this piece, I’ll be going over… Read More ›
Whether you’re a physician, an attorney, a fashion designer, an author or a filmmaker, to establish yourself in the media, you want to establish yourself as an expert in your field. By appearing and being featured in the media you… Read More ›
It’s been an amazing career to watch from both a creative and a PR and marketing perspective. So, maybe I’ll pay closer attention to the next person who announces that they’re going to be the biggest (blanking) whatever in Hollywood. Sometimes, as Quentin, illustrates, it happens.