December 20, 2013
To launch an effective public relations campaign, use your TV and radio appearances and magazine and newspaper articles to interest other media and to more firmly establish yourself online and in your various social media outlets. Make copies of articles and send them out, have links to your various interviews, articles and stories that people can readily access. Place those links on your press releases, on your website and on all of the various social media platforms.
Take a page from the film industry. They don’t simply mention that a film has been reviewed or featured in a particular media outlet. They take the most flattering quotes they can find, highlight them and then put the media outlet under the specific quote.
Use that same strategy.
Use your media exposure to further establish you as a thoughtful leader and as an expert in your field. Don’t simple list the media that you’ve been in, but pull specific quotes that establish you in the best light. Try to find quotes that you can pull that focus on various different aspects of you and your expertise.
Now use those media quotes when pitching outer media outlets. You want to be a bit judicious here. For example you don’t want to pitch the Today Show with a quote from Good Morning America, but you get my basic drift.
The media wants to know that you’re news and news worthy. Use your current media to make that crystal clear.
Work your press coverage, utilize your public relations efforts and more media will follow.
Copyright © Anthony Mora Communications 2013