From Guest Blogger Ann Convery: 1. WEBINARS – UNPARALLELED FOR MAKING MONEY Yep, you’ve heard of them. You’ve even done them. Maybe it’s time to uplevel your opt-in rate and your game. Did you know? In terms of event-based marketing… Read More ›
Marketing directly to consumers has become easier than ever before, thanks to the innovation of social media tools. One of the most accessible, effective, and fun ways to market your business is through Twitter. The social media platform’s brevity (tweets are limited to a 140 character maximum) and real-time practicality can provide your business with unique marketing experiences, inspiring consumers to learn about your products and other companies to do business with you. That it’s free to use doesn’t hurt either.
From Guest Blogger, Ann Convery: Here is something I’ve seen over and over again in entrepreneurs. It’s the secret way so many of us wait and hide from success. Everyone hides from success a little differently, and the sad part is, we don’t… Read More ›
Check off this pr & marketing tip checklist and you’ll be on your way to a running a great marketing campaign.
This is the last in a three part series on how to successfully handle a media interview. If you’ve launched a public relations or media campaign, you want to take full advantage of it when an interview opportunity arises. which… Read More ›
Are you sick of “struggle mode”?
Do you know who’s keeping it in place?
As an artist, you never know what is going to grab the media’s attention. That’s why your best bet is to do the work you love and then tailor your marketing to fit your artwork. I’m not a believer in trying to figure out what‘s going to entice the media, or coming up with the next big thing. Film companies and TV networks have tried that approach for years and you’ve seen what their track record is like.
The trouble with marketing myths is that sometimes they are true, depending on the specific situation, but generally those rules that we fell are set in stone and hard and fast; don’t serve us well at all. Then there are those myths that are completely erroneous. For example…
According to Wikipedia, a brand is the “name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.