Easter Season PR Tips

April 6, 2012 Leave a comment

One of the main things to look for when pitching the media is how and when you can pitch your story to an event, a breaking news story, a season, or a holiday.  For example, around New Years is a perfect time to pitch stories about weight loss, exercise and fitness. That’s the time that people, who have overeaten during the holiday season are making their resolutions to get into shape, lose weight and establish new eating habits.  Not that those resolutions often stick, but if you’re a fitness trainer, or are marketing a weight loss supplement, or have written the latest and greatest diet book, this is a perfect season to launch your media relations campaign.

Likewise, if you run a spa or you’re a florist, or you sell designer chocolate, Valentine’s Day is great time to launch a PR outreach campaign.  Valentine’s Day is also your target day if you’re a relationship expert and have a new book on finding that right someone, or if you run a dating website.

But what about Easter?  What are some campaigns that work best during this season?  There is quite a lot you can do.  The following are some Easter PR tips to keep in mind.  Remember these are basically seasonal, so you can launch them a bit before the actual day, but can also keep working the campaign for a few weeks after Easter has passed.

  1.  Easter is about spring renewal, which means flowers.  If you’re a florist, you’ll want to consider coming up with unique Easter floral arrangements, gifts, displays, etc.  Tie a story into your pitch.  How do the flowers specifically illustrate the season?  What makes these displays Easter specific?
  2.  Easter is also about food.  Pitches that offer unique Easter recipes, dishes, and desserts can work.  Try to give the recipes some history.  Where do they come from?  What makes them special?  How do the tie in to the season?  Build a story around the pitch
  3.  Easter is also about fashion.  If you’re a designer of clothes or accessories create a PR pitch that ties the season into your designs.  Come up with creations that are specific to the season.  Present yourself as an expert, explain what colors and fabrics should be worn and why.

All of the above are secular ways to pitch, but this is also a great time for churches to do a PR campaign.  What could be a better time to reach out to the public.

You get the idea.  Easter signifies a celebration of spring and renewal.  Find a way to tie your product into those concepts.  Be creative.  Have fun with it.  And – Happy Easter

Copyright © Anthony Mora 2012

Aitch, Travis. “Easter Egg Chocolates.” Photo. Info Barrel. 05 Apr. 2012. <http://www.infobarrel.com/The_Origin_of_The_Easter_Bunny_and_Easter_Eggs>

Filed under Lifestyle PR Tagged with , , , , , , , , , , , , , , , , , , , , , , ,

How You Can Utilize the Celebrity PR Angle

February 15, 2012 Leave a comment

When it comes to PR, business owners and entrepreneurs generally think of the obvious.  An owner of a hair salon will think of stories that have to do with hair care.  On optician will think of stories that have to do with eyewear, a florist will think of stories that have to do with flowers.  That all makes sense, right?  Yep.  And that’s a start, but if you really want to get your story covered in magazines, newspapers and TV segments, you need to be a bit more creative than that.  For example, if you do own a hair salon, come up with the top ten best celebrity hairstyles and explain why, or maybe give the worst celebrity hairstyles.  You don’t have to be the hairstylist who worked on the celebrities, but you can be the one to comment and position yourself as a hairstyling expert.  If you’re an optician, develop a story on why glasses are really jewelry for the face and then come up with a list of celebrities that illustrate why glasses are a beauty item.  If you’re a florist, come up with a pitch based on flower arrangements used at celebrity events, political events, or any event that is featured in the news.  Comment on why the floral arrangements worked or didn’t work and what you would suggest in the future.

The best way to launch a successful media campaign is to give the press options.  You have a story that you want to tell through the media.  Chances are you have one or two main angles or story ideas that you want covered.  Those are where your focus lies, they are you primary objectives.  But don’t stop there.  Broaden your approach.  For good or bad (and I think I know which one it is) we live in a celebrity-based culture.  The media loves celebrity-oriented stories, so brainstorm a bit and see how you can tie your story into a pitch that offers a celebrity angle.  This might be the furthest thing from your mind and that type of story might very well bore you to tears, but don’t let your personal bias, keep you from presenting a story angle that the media will pick up.  Have fun with it.  Think out of the box.

This celebrity-oriented approach can often be the way to prime the pump and get your media relations campaign off the ground.  From there you can broaden into a more comprehensive campaign.

Copyright © Anthony Mora 2012

James. “Celebrity News”.  Photo. Celebrity Cheeze. 02 Feb 2012. 15 Feb. 2012. <http://celebritycheeze.com/the-history-of-celebrities/>

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