How To Successfully Sell

September 23, 2010 Leave a comment

What are the elements of a successful sales call?  There are two, 1) know your information and your product or service, 2) understand the specific needs of each prospect you talk to, and address them.  Nothing will lose you a sale quicker than sticking to a basic script while your prospect is not interested in going down that road.  Yes; you do want to stick with the basics, gather the information that you need so you can figure out the prospects needs and deliver your presentation according to those needs, but you might not always be able to do that in a methodical sequential manner.

Jeff Thull, president and CEO of Prime Resource Group, states that there are four stages to closing a sale, Discovery, Diagnosis, Design and Delivery.  He describes it as a process that you walk your customers through to reach the ultimate objective.  Whereas he definitely knows his field and his process is a solid one, from my experience there are times when a sequence-based process, that is designed to move orderly and step-by-step, isn’t always possible.  Thull’s system is on the money, but prospects are like the weather, you can never predict how they’re going to act or react. With that in mind, when talking to a prospect keep your basic system and outline in mind, but be ready to move with the conversation organically.

Some prospects want to learn everything about the process.  They are ones who are eager to go through the step-by-step process.  Others are impatient or have very specific questions they want to address that will side-step your basic planned delivery.  Prepare for those.  Don’t try to stick to a script that will only make an impatient prospect even more impatient.

Practice your calls or presentations.  Remember you don’t want this to be a sales call; you want an engaging conversation that educates the prospect, solves his or her problems and offers specific solutions.  Your objective is to create a mutually beneficial relationship.  You also need to know what your prospects’ true needs are.  Each prospective client is different.  He or she might be buying the exact same product for service, but for very different reasons.  For example, I run a public relations firm.  Our job is to place clients on TV, magazines, newspapers, radio, as well as in blogs and social media sites.  But that’s just the nuts-and-bolts of our job, what we really do is bring our clients more customers, grow, their business, establish them as experts in their fields, establish their brand, position them as being at the top of their field, etc.  Each one of our clients comes to us for a slightly different reason.  Some clients are looking for media relations and PR to help sell products and bring in customers, others want to establish themselves as the expert in their field, others want to establish or reestablish their brand.  It’s important that I understand what the prospect’s needs are during the initial conversations so that he or she realizes that I do indeed understand what their specific needs are and am addressing them.

The objective is to make it an organic process.  As you speak to prospects you are gaining information on which they are, what their needs are, how they communicate and how they think.  Use that information to shift and modify your delivery.  Speak to their needs.  Present yourself as someone they can trust and can solve their problems.  Remember, that’s what they’re really looking to buy.

Copyright © Anthony Mora 2010

Filed under advertising, business, Business Strategy, Media, PR, PR Campaign, Public Relations, sales, selling Tagged with , , , , , , , , , , , , , , , , , , , , ,

The DOs and DON’Ts Of A Successful Interview

September 17, 2010 Leave a comment

Whether you’re presenting a product, a company, your artwork or yourself, the words you chose, your tone, your delivery and how you carry yourself all play a part in how your message will be received.  Although an interview on CNN or the Wall Street Journal is different than an interview for a new job, in essence the basics of effective communication remain the same.  The following are some dos and don’ts to keep in mind before going on any interview:

Know your message and how to articulate it.  Plan this.  You might have the best product or service; you could be the number one expert in your field, or you could be the perfect candidate for a particular job, but if you don’t know how to articulate your message, you’re in trouble.

Learning effective interview skills is not only important for business owners who are trying to effectively present their company to the public via TV, print and radio interview;  it’s also a necessary skill for anyone who is going on a job interview, or hoping to move up the ladder within a company.

DON’T decide to go to an interview and wing it.  DO: Prepare.  Review two or three primary points that you want to get across during the interview and practice your delivery.

DON’T anticipate questions.   DO: Wait until the question is asked and then respond.

DON’T approach an interview as a string of facts.  DO: Listen.

DON’T try and force the information.   DO: Weave your main points into the interview.  Make it a conversation, not a monologue

DON’T slouch. DO be aware of how you are sitting or standing.

DON’T wait to bring up important information.  DO:  Lead with your most important information.  Job interviews and media interviews can both be very short.  If you don’t lead with what’s truly important, you could miss your chance.

DON’T tense up.  DO:  Relax; smile; breathe. People have a tendency to hold their breath when nervous; so remember to breathe.

DON’T answer a question you don’t understand.  DO INSTEAD:  ask an interviewer to clarify a question if you’re unsure about what’s been asked.  The last thing you want to do is give an answer to a question you don’t fully understand.

DON’T ramble and get off point.  DO:  Keep your information short, concise, and to the point.

Whether you’re going on a media interview, or trying to land that perfect job, keep these points in mind, prepare, relax, have fun – and nail it.

Copyright © Anthony Mora 2010

Filed under business, Marketing, Media, news, PR, PR Campaign, Public Relations Tagged with , , , , , , , , , , , , , ,

Why It’s Important To Define A Target Market For Your Business

September 13, 2010 1 Comment

Developing the best product or service that you can is definitely a primary concern when launching a successful business.  You want to be known as the best.  You want to make sure you’ve done your homework and created the best at-home pet bathing service, or the most effective moisturizing skin cream or the top of the line law office, or (fill in the blank).  You are going to sink or swim based on the quality of your service or product.  So take your time and come out with the best.

But (and this is one of those big buts as they say) even before you’ve developed your product or service know who you’re selling it to.  Define your market, but also do some homework and make sure that there is a real need or call for the product or service you’re selling.  You have no idea how many people finish their album, film, product, service (again, fill in the blank) without really giving any thought of who their customers are and where and how they can reach them.  Or, they figure that they’ll market to everybody and anybody.  If you ask them who their customers are they’ll say anyone who happens to see their ad, or direct mail piece, or blog.

A particular target market might not be your sole market, or your complete target, but you want it to be your primary market.  This doesn’t mean that you’re limiting yourself; this means your targeting your approach.  You might very well end up with a number of  markets.  That’s fine, but you need to define and prioritize them.  Decide who your main customers or clients are, where you can reach them and focus your marketing, public relations, social media and any other promotions you’re planning so that your efforts will reach that market.  For example, let’s say that you’ve developed a new line of T-shirts.  A lot of people wear T-shirts.  You have a broad market.  But if you target everyone chances are you’ll reach no one.    Your job is to define and target your particular customers before you launch your line.

The upside is that knowing who your clients and customers are helps you define your promotional approach.  It also lets you know where to market, what language to use and what marketing mix to utilize.

Copyright © Anthony Mora 2010

Filed under advertising, business, Marketing, marketing strategy, PR, PR Campaign, Target Market Tagged with , , , , , , , , , , , , , , , ,

How To Create A Niche Market For Your Business

September 8, 2010 1 Comment

It’s tempting to think that your product is perfect for… everyone.  Now, there is a broad market sector.  Generally when a company markets to everyone it’s listened to by no one.

Not only that, if you want to market to everyone, that means your marketing has to be everywhere, which generally means you need to invest millions in your campaign.

There are times where your product or service will define your market for you.  For example, if you produce golf clubs you have a pretty good idea of who to market to, although even within such a defined market you can generally drill down quite a bit and define a variety of different markets within the overall target audience.  Let’s get a little more general, let’s say you develop a line of lipstick.  You’re primary market is female, that is somewhat safe to say, but that still leaves you a rather large terrain.  Is your primary market teenage girls, women in their 20s to early 30s, women over 40?  Are you focusing on women who shop at Wal-Mart, Nordstrom’s, or trendy boutiques? These are just a few of the questions that you’d need to answer before you launched your line of lipstick.

Let’s broaden the scope even more.  Let’s say you’re selling a new brand of bottled water. Everyone drinks water.  Your market is infinite, right?  Wrong.  What you need to discover is who drinks your brand of bottled water.  Are you targeting men, women, teens, seniors, athletes, moms, who are your customers?

Finding a niche market does not mean that you will only focus in that arena, it means you will create a following a loyal group of buyers who know and trust your product or service.  Once you establish yourself in a niche market, you can then branch out and develop customers in other arenas.  By targeting your approach, your odds of success are also much greater and your risks are reduced.

But how do you know what your market is?  First and foremost know your product or service.  What does it offer? What problems does it solve? Whose life does it make easier?  If you truly know and understand your business it will lead you to your customers.  Be honest with yourself. Don’t develop a product that is perfect for college students that are on a budget and then market it to private jet owners.  That is an exaggeration, but I’ve seen companies who refuse to see their true customer base because they had a preconceived idea of the market they wanted to capture.

To start, you need to be sold on and passionate about your product or service.  If you don’t believe in it, don’t expect anyone else to.  Know your business.  As I mentioned, if you truly know your product or service it will help define your market for you.  Take some time to research that there is a need for your product.  Don’t create a business solely because it interests you.  A hobby is not always a business.  In some cases it can be, but make sure you have researched the need and demand for your business.

Now if the demand is there, you’re onto something.  Create the best product or service that you can and go forward.  Figure out exactly who your potential customers are.  Where do they buy?  What magazines or newspapers do they read?  What TV shows do they watch? What sites would they visit on the internet? Once you have that information, you have your direction.

If you’re working on a limited budget start with a targeted PR campaign combined with a social media/blogging campaign.  If you have the funds hire a public relations firm, otherwise, do some homework, learn the basics and start by launching your own targeted niche marketing campaign.  You can broaden your scope and target other markets as you grow, but to start, find a niche, develop your marketing and media relations campaign and grow your business.

Copyright © Anthony Mora 2010

Filed under business, internet marketing, Marketing, Media, PR, PR Campaign Tagged with , , , , , , , , , , , , , , , , , , , , , , , , , ,

How To Revitalize and Transform Your Business

August 21, 2010 Leave a comment

When you first launch a business you jump in with the excitement of starting a new romantic relationship.  It’s new, exciting, the possibilities are endless.  You throw all of your time effort and creativity into it.  You stay up late and wake up early.  You eat, drink and sleep your business.  As your business grows and the newness fades, the excitement can begin to wane.  Whether your business is on a success track or on stale mode, the sameness of the process can cause your excitement to fade, the energy to ebb, and the overall process to come to a virtual standstill.  It’s time to revitalize your business, your outlook and your approach.

In life, change is the one constant; the problem is that most people hate change.  They resist it and do everything they can to stay with the status quo.  But for businesses to remain competitive they must grow, transform and adjust.  The problem is knowing exactly what adjustments are the ones to make.  Change for change’s sake can often be more disastrous than rigidly staying in place.  When it comes to figuring out what changes you need to make, look to the marketplace; your target audience can be your best ally.  The market’s needs will let you know what business opportunities are out there. Often when change happens in a marketplace, companies and business owners go into panic mode.  It can be a daunting time for many businesses.  Look at the music, publishing and DVD arenas.  Seismic changes in those fields are causing businesses to falter and in many cases go under.

If you don’t get into a mindset of change, you could remain stagnant, or worse yet, go backward.  It’s time to view your business with new eyes.  This isn’t always easy.  We get locked in our business process and it’s hard to pull away from that gravity field.  But if change is happening around you, you’d better be ready to keep up.

For example, when blogs, social media outlets and online media sites began to become important communication outlets, many predicted that they would spell the end of traditional public relations.  Not a happy thought for an owner of a PR firm, but as we began to embrace the changes and utilize the various different forms of communication, it soon became apparent that not only was the Internet not a threat to our PR efforts, it greatly enhanced them.  Now, when we place a client in a magazine or newspaper article or on a TV or radio segment we can magnify and amplify that media coverage via blogging, social media and forums. Conversely we can first establish a client via the net on a website, blog, social media outlet or other online avenues and use the online buzz to generate interest from the traditional media.

Think of your business as an ever evolving process.  Let your competition stay rooted in one place.  Keeps your business growing; you’ll be surprised at the new outlets and opportunities you’ll find.

Copyright © Anthony Mora 2010

Filed under business, Business Strategy, entrepreneur, Marketing, PR Campaign Tagged with , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Demonstrating Your Value to Your Prospects

August 20, 2010 Leave a comment

You know what your company’s value is.  You understand why your products or service are so important to your target market.  You understand what makes you unique, what separates you from the others in your field.  You can explain exactly what makes you and your company so amazing.  The sad truth is that your customers don’t really care about your bio, how great you are, how long you’ve been around, etc.  What your clients and customers care about is what you can do for them; how you can make their life easier, how you can save them time, money, help grow their business.  What they want to know is how they’ll be better off by buying your product, or using your service, or working with your company.

It’s important to know what your prospective client’s needs are and how you can meet them.  Focus on how you can solve their problems not on singing the praises of your company.  This sounds easy, but it can be tricky.  The confusing part is that your prospects aren’t always exactly sure what they want.  Often if you don’t ask, they won’t tell you.  If you misjudge their needs you might give a great pitch but it will fall on deaf ears.  Your job is to determine what your prospects needs and wants are and then illustrate how you can meet those.  As I mentioned, this can be a bit of a mind field.  If you’re giving a one-on-one pitch, you have the luxury of asking specific questions, but in your marketing, advertising or public relations efforts, you need to make sure you are addressing the specific needs of your target market.  Often a company can address several needs or issues, and different clients will be looking for solutions to different individual needs.

Each business meets different needs.  There are times when a business is meeting needs that the business owner is not even aware of.  For example you might think you’re selling someone a car as a means of transportation.  In fact transportation could just be an afterthought, what some clients are buying is style, or comfort, or security.  Let’s take my business for example.  Our focus is PR, media relations, blogging and social media.   Clients come to us for various reasons.

Through a PR campaign, they want to:

1. Reach their target market via the press and the media.

2. Sell more products.

3. Land more clients and/or business opportunities.

4. Position themselves via the media in front of investors

5. Introduce a new product or service to the marketplace.

6. Establish themselves as experts in their field.

7. Establish themselves as a professional at the top of their field.

8. Gain credibility and validation by being featured in the news.

9. Save marketing and advertising dollars via a PR campaign.

Those are the main reasons clients come to us, but each client has his or her main reason.  One might be focused on building sales, another might be looking to entice investors, and still another might be looking strictly to position herself as an expert in her field.  For some clients the bottom line is the primary issue, for others it’s the credibility and validation factors.  These are all values, but what is valuable to one client, might not be that important to another.  We’ve worked with clients who can’t possibly take more clients for months.  That is not their concern.  But they do want to be viewed as the best in their field and being featured in top tier media can accomplish that aim.  We work with others who want to build their business, sell more products, and land more clients.  Those are their primary goals and that is the value we offer to them.

So, make a list of the value that you offer your clients.  Make this a stretching exercise.  Move a bit beyond your comfort zone.  Are there emotional values you offer that you’ve never considered?  Once you’ve developed your list, take a look at your marketing, PR and advertising efforts.  Does your marketing address your accomplishments or your client’s needs? Once you answer that question, you’ll know what changes you need to make.  Focus on your clients, and you’ll never go wrong.

Copyright © Anthony Mora 2010

Filed under business, Media, PR, PR Campaign, traditional media, TV Tagged with , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

How To Identify Business Opportunities

August 14, 2010 1 Comment

Chances are you’ve been focusing on your prime business opportunities for a while.  Or at least what you think are your primary opportunities.  The trouble is business owners generally get locked focusing on what they see as their primary markets and seldom look at other opportunities.  Sometimes that means looking at ancillary markets that could possibly bring you new opportunities.

One way to broaden your perspective is by looking at sub-markets in your arena that are poorly served. Perhaps these avenues could represent a new market. Consider looking at your client’s clients.  Are there services or products that they might need that you could supply?

Is there something in your field that’s missing?  Maybe it’s something that others think could never be addressed.  Well, what if with some creative thinking there is a way to address it and help solve a problem that others haven’t thought of.

Look at your industry as a consumer.  What would you change?  How would you do business differently?

One of the most interesting approaches is to let new business opportunities find you.  You’ll never know all the opportunities that are out there, that’s just not possible.  But what if you get your story and information in front of prospects, potential clients, opportunities that you don’t even know are out there?

This is one of the most amazing benefits that traditional public relations can bring to your business. Whether you choose to hire a public relations firm, a PR consultant, or launch a media relations campaign on your own, by garnering media coverage in newspapers, radio and/or TV, your story and your business can be showcased to prospects, investors and possible business opportunities that are perfect for you.  Most of these you’d never know existed.

Via the press you’re presented as an expert, one of the tops in your field. The real plus to this is when a prospect calls it’s a completely different conversation than if you instigated the conversation through a cold call.  When they call you, it’s a completely different conversation.  As a business owner you couldn’t ask for much more.

So, start looking for new business opportunities, shift your prospective, look at your field and your business as a problem solver.  What problems are out there and how can you make money by solving them?

Perhaps most important, position your business so your opportunities can find you.  Even if you’ve never tried PR, try putting your toe in the water, give it a try.  When your phone starts ringing, you’ll know you’ve made a strong business decision.

Copyright © Anthony Mora 2010

Filed under business, PR Campaign, traditional media Tagged with , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

The Difference Between Online PR and Traditional PR

August 5, 2010 Leave a comment

Traditional public relations and what is generally referred to as online PR are definitely different animals.  In general, traditional PR or media relations has to do with placing articles or segments in newspapers, magazines, TV and radio.  Unlike other forms of marketing such as advertising or direct marketing, PR is a story-based process.  The objective is to pitch a compelling story to the media which meets the media’s needs but also garners coverage for you or your business.  When placing stories in the media, you want to highlight your product or service, but in order to be successful, you also want to educate, to enlighten and, if possible, entertain. Effective PR is not about fluff and hype.  It is about pitching the media a strong story that educates, entertains, enlightens and it gives the readers, viewers or listeners information on a particular topic or field that they otherwise wouldn’t have access to.

Perhaps the most important aspect that differentiates public relations from other forms of marketing is that the stories go through the same scrutiny as other articles or segments that are featured in the news.  They are vetted.  There is verification (or at least there should be).  There are editors and segment producers that assign and review stories before they run.  This gives stories that appear in the media the validation and credibility of being the news.  That gives them a trust value that a commercial or print ad can’t deliver.  Most anyone with the money to pay for an ad can buy it.  The phrasing and the copy is that of the company.  That’s fine.  It’s an important marketing approach that works, but appearing in an ad is very different than being featured in an editorial story.  The trust value that comes from being featured in the news is immense.

Whereas there are some online magazines and news sites that work in the same way that the traditional media works, what is generally referred to as online PR is more akin to marketing or advertising than it is to traditional public relations.  Generally, there is not third party verification.  There is not a vetting process where an editor or producer fact checks or reviews the article or segment that has been submitted.  What is referred to as online PR generally has to do with blogging, posting information on social media sites, email marketing campaigns, and online press release distribution.

Pitching bloggers is a process unique to the Internet; it is not quite the same as a pitch to a traditional media outlet, since what bloggers are looking for varies quite a bit.  Your best bet is to study the blogs you’re submitting to.  Don’t pitch the same way you would a media outlet.  Bloggers are not looking for PR releases and media oriented pitches.  They are looking for what interests them and their readers.  Make your contact personal and don’t make it a pitch.

Sending out press releases through such distribution sites as PRWeb and PR Newswire is another online PR approach.  Again, this is different from a traditional media approach.  Here you are not so much looking to land mainstream media via your releases (if you are, rethink your strategy); this is primarily a tool to help your online ranking and visibility.  When using this approach often the more releases you send out the better, which is the opposite approach you want to use in a traditional PR campaign.   Be sure to map keywords to the press releases.  Use appropriate keywords in the title, sub title and in the body copy of the release.  If you’re going the online press release route, use social bookmark services such as furl.net and del.icio.us to archive your releases.

Although online PR can influence the media, its main function is to communicate with others on the net using various online sites and blogs.   The most powerful approach is to meld traditional PR with an online marketing approach.  Using this approach, you can utilize the validation of traditional PR and the global reach of online PR to create a marketing program that is much greater than the sum of its parts.

Copyright © Anthony Mora 2010

Filed under business, Marketing, marketing strategy, PR Campaign, small business Public Relations, social media Tagged with , , , , , , , , , , , , , , , , , , , , , , , , , ,

Six Ways to Market Your Business on A Shoestring

August 3, 2010 Leave a comment

Very few businesses thrive or even survive without marketing.  But it can be an expensive process. There are several options that businesses can utilize that won’t break the bank. Start with the simple stuff.

1) Business cards can be a quick way to introduce your business and pass the information on.  Use your cards wisely, don’t just put your basic information on it.  Come up with a line or two that you can put on the card that explains who you are.  Use it as a way to promote yourself and your business.  Then get the cards out there.  Come up with a gameplan to get your cards in as many hands as possible.  See if there are places where you can have your cards displayed, or boards they can be added to.

2) Network. Join civic and business groups.  Do some homework and find networking groups in your area that you can join.  These are places where you can pass out your business card, but more importantly, these can be great places to make contacts.  If the people you meet at the groups can’t utilize your services or products, they very well may know others who can.  Also develop your verbal business card.

3) Find a way to deliver your pitch in less than a minute.  Ann Convery (www.anncovery.com) is the expert at this.  Utilizing her Speak Your Business in 30 Seconds or Less technique you can develop much more than an elevator pitch; she helps businesses craft their verbal brand.  Once you’ve developed this you have a powerful and effective way to describe your business and give prospects a call to action.

4) Once you developed your 30 second verbal brand, build on that and come up with stories and pitches that you can send to the media.  When pitching the media, position yourself as a resource instead of a sales force. This is particularly important to keep in mind when calling producers or editors to follow up on a PR pitch. When defining your media message, be specific. Sharpen your story. You may have numerous talents, you may have several stories to tell, but don’t try to tell them all at once. You don’t want a one-note campaign, but you do have to play each note individually. If you slam all of the piano keys down at once, you don’t get music, you get noise. What you’re looking for is melody, music. You can tell your various stories, but don’t try to give them to the media all at once, tell them sequentially.  Come up with five or six different topics or hooks that you can comfortably and expertly address. Now put them in order. Prioritize them. Don’t pitch all of our stories to the media at the same time. You want to be targeted and succinct in you media pitches. An effective public relations campaign can be your strongest marketing and branding tool

5) Offer your services as a speaker.  Offer to speak on your topic for free. Your objective is not to make money from the speeches themselves, but to make contacts, establish yourself as an expert and have prospects find you via your speaking engagements.

6) Create an attractive, functional website to drive prospects to.  Make sure and have your URL on your card.  Consider creating a blog and position yourself as an expert in your field.  Go on various social media sites such as Facebook and Twitter and post your blogs.  Also post information that would be of help to your clients and prospective clients.

Bonus tip) Post and traditional media coverage that you land on your site, your blog and on the various social media sites.  This is one way you can maximize your media coverage and turn a local story global.

There are countless other ways to market your business.  But these are some good tried and true ways.  Start here and start to build your business.  After awhile review your marketing mix and see what’s working the best for you. Soon you’ll find the right fit for your ultimate marketing campaign.

Copyright © Anthony Mora 2010

Filed under Authors, Branding, business, Marketing, Media, PR, PR Campaign, Public Relations, social media, TV Tagged with , , , , , , , , , , , , , , , , , , , , , ,

How to Get More Business, More Clients and Make More Money

August 2, 2010 Leave a comment

The difficult part is that there are so many choices.  Sometimes one particular avenue is going to be the right choice to build your business, other times it’s going to be a specific marketing mix.  You’re looking for the most effective and inexpensive ways to promote and market your business.  Most business owners have had the experience of spending money on marketing that never paid for itself.  So, how do you find that magic marketing equation that not only pays for itself, but brings you more business, more clients and makes you more money?

That’s not always that easy to answer; chances are you’ve tried Internet marketing, advertising, direct marketing, networking, advertising and/or Internet marketing (including social media, bogging, Adwords, email marketing, social media, etc.).  Maybe some of these approaches paid off and maybe none gave you the results you were looking for.  If that’s the case, don’t despair, you’re personalized successful marketing approach is there, you just need to find it.

To begin with define your product or service.  How do you describe it?  Is your pitch meeting your needs, or your client’s needs?  Make sure your description and pitch is tailored to meet your customers and clients needs.  Next define your target market.  Who are you selling to?  Once you’ve defined that find out how to best reach this market.  What do they read?  What do they view? What do they listen to? What type of sites do they visit on the net?  Once you’ve answered those questions, you’re well positioned to create a marketing campaign that actually works to build your business.

The cornerstone of any effective marketing campaign is a traditional public relations campaign.  Media exposure builds your credibility and and validation.  You can then leverage your press coverage to find more potential clients and customers.  PR is an ongoing process, the more media coverage you have, the more media coverage you get.  Once you start garnering coverage in newspapers, magazine, TV or radio, it’s time to add the next step.  Start using social media and bogs to maximize and amplify your media coverage.  If you’re covered in a local newspaper or on the Today Show, or the Wall Street Journal or CNN, let the world know about that.  There is no better tool that the Internet to get the word out.  Finally make sure that your website talks directly to your clients needs, answers their questions, and explains why you’re the person or the company that can solve their problems and meet their needs.  Utilize your media on your website.  Use your blog to reinforce your message and educate your prospects, customers and clients.

This marketing strategy will not work for you overnight, but if you implement it faithfully and stick with it – it will work!

Copyright © Anthony Mora 2010

Filed under business, Marketing, marketing strategy, Media, Media Relations, news, PR, PR Campaign, Public Relations, small business, social media Tagged with , , , , , , , , , , , ,

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