It’s no secret that social media has become one of the most important tools in marketing and public relations. Today, it is unusual for people not to be connected in some form or fashion. Because of social media’s practically universal influence, it can be difficult to actually penetrate the static of day-to-day social media use and connect with potential consumers. One way to gain attention can be through celebrity endorsements used in social media marketing campaigns. However, celebrity endorsements aren’t an easy, foolproof trick for effective marketing. Read on to see if celebrity endorsements could be right for you.
You’ve come up with your story ideas and pitch angles, you’ve written your press release, you’ve sent out the email pitches and you’ve placed your release on one of the paid wire services and… nothing! Not a single editor or producer has called to interview you or write a feature on you. You’ve done everything right and everything’s gone wrong. What now? How about picking up the phone? There’s a start!
You’ve decided to give your PR campaign a real shot. If you’re not in a position to hire a public relations firm or media consultant and are giving it a stab on your own, learn the ropes before moving forward. It’s important to develop your story, write your press release, build your media list and send your release out to the appropriate media. But at that point media follow up calls might be in order. The following are media follow up tips to review before making your calls.
Print interviews are usually the easiest in terms of how you look and carry yourself. Those interviews are generally done over the phone. You could be in bed in your pajamas for all the interviewer knows. The same is often the case with radio. If you’re calling into the show, the interviewer has no idea what you look like, what you’re wearing, and if you’re in your living room or by the pool. Another upside of those type of interviews is that you can write out cheat sheets that you can refer to. But TV is a whole different animal. The following is your TV media appearance drill.
Start the New Year with a new attitude and a new marketing approach. The best way to do this is to step back and look at your business in a whole new way. Set up a Brainstorming Session Time for the New Year. This is not a “business meeting”. This is to be a fun, adventurous time to play with ideas, options, feelings, new approaches, and interesting story angles.
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A well timed press conference can be an important PR tool if used effectively, but it can also be a risky approach. Keep in mind that a story has to have a sense of urgency to merit a press conference; also just as you’re about to start your press conference a breaking story could hit the wires, leaving you with an all but empty room. Whereas there is a time and place to hold a press conference, in my experience most press conferences are ineffective because the story or pitch usually does not warrant that type of media approach.
Let’s say you have a great idea; you’ve developed some dynamite content and have created a blog that works? Now what? How about launching a public relations campaign around your blog? Try creating an interesting angle or story idea that ties in with your blog and its concept. Come up with some different angles, write a fun, different, controversial, or incisive press release and pitch your blog as a story to the traditional media. If you can generate some media coverage that will give your blog more buzz than you can imagine. Turn your blog into a media story. Develop stories and angles that interest the press, and watch the media buzz build your blog.
When pitching your story to the media, remember to focus on their needs. Always keep in mind that it’s not you, your book, your expertise, or your profession, that’s going to grab the media’s interest – it’s the STORY that you can create from these materials. So how do you find the story? Below are some sure-fire tips, suggestions and public relations secrets to use. Make sure and review these 5 public relations tips and secrets before making your pitch.
The best way to find clients is to actually have them find you. It’s a very different conversation when prospective clients contact you than when you make cold calls or initiate conversations with prospects who don’t know who you are. Think of how different it would be for a client to call and ask if he or she could hire you. That would be a truly motivated client.