From Guest Blogger Ann Convery: 1. WEBINARS – UNPARALLELED FOR MAKING MONEY Yep, you’ve heard of them. You’ve even done them. Maybe it’s time to uplevel your opt-in rate and your game. Did you know? In terms of event-based marketing… Read More ›
Public relations can be the least expensive and most effective means of getting your message to the public, policy makers and investors . But to be effective you need to recognize what a good story is and then create news stories related to your work that appeal to the media and the public. The following are some media stories we pitched that worked. Each illustrates a different way of landing a story.
We’re fooling ourselves if we don’t think that the media profoundly shapes our reality. Hearing a barrage of doom and gloom affects us all. More than ever, the media seems to focus on the “if it bleeds it leads” approach to reporting. Feed the nation a steady diet of bleak stories and individuals are going to spend less, employers are going to cut back on hiring and banks are going to tighten their lending practices. That is human nature. That is how we work. We act and react based on what we know and corporations and governments act and react the same as families and individuals.
No one is going to buy your product or services if they don’t know it exists and this is particularly true in tough economic times. As counter intuitive as it might seem, the slow times are the times that you can’t afford to cut back in your marketing efforts. It has been documented that companies that increase their marketing efforts during a recession can improve their market share as well as their return on investment at lower costs than they can during good economic times. While the competition is out of sight and out of mind, you should be front and center.
All small business owners are told about the importance of networking; of getting out there glad handing, meeting prospects and drumming up business. But, even for those who excel at the process, this can be a rough time in the networking world. Consider adding public relations and social media campaigns to establish yourself in the market place. When you do go to a networking event or mixer and your prospects see that you’ve been featured in the media as an expert in your field, you’ll be way ahead of the competition.
A Message From Guest Blogger, Ann Convery: Discover the Biggest Mistake Made Every Day When Talking/Writing to Prospective Clients – Is it Losing you Money?
Curiosity, anticipation , desire and anxiety. These are the feeling states that will bring you more clients – anywhere, any time. The secret language of desire. Speak that language, and people will overcome any obstacle to work with you. (If… Read More ›