Have A Plan, But Don’t Lose The Dream

iStock_000004297461XSmall“Life is what happens to you while you’re busy making other plans.”  John Lennon

Plans are important.  And having a business plan is remarkably important.

It helps you:

  • Develop a clear vision of your business and your mission
  • Establish a strategy and allocate resources according to top priorities
  • Set up a blueprint that you can follow and refer to to help keep your business on track
  • Create a tool to help you seek investment in your business
  • Develop an overview of your company’s strengths and areas you need to work on
  • Anticipate possible problems you can come across
  • Develop an effective public relations and marketing strategy

Yep, there is no doubt that a business plan is important

And, yet…

In this time of business plans, marketing programs, strategic plans, business forecasts, social media marketing strategies, PR plans, detailed goal setting, etc. – something seems to get lost.

We get so bogged down in the minutia of our day-to-day work and in the running of our business, that we forget why we’re doing what we’re doing.

  • We spend our time and energy trying to make sure that we’re on course by:
  • Listening to all of the latest business coaches and gurus
  • Keeping up to date on all of the current business approaches and theories
  • Actively working every social media platform that is out there
  • Taking meetings
  • Calls
  • Texts
  • And…

That’s just for starters.

It is so easy to get lost in the doing that we forget about the living and completely disregard the dreaming, which was the initial impetus that started most of us on our journeys.

The dream can get lost in the planning and action.  Action for action’s sake can be a dangerous.

Activity does not necessarily equal forward motion.  Often it’s no more than a way to fool ourselves into thinking we’re moving forward and to lessen our anxiety.

There can be amazing power in stillness, just as there is in dreaming.

Martin Luther King isn’t remembered for his “I have a plan” speech.

He had a dream!

And it was that dream that fueled and nurtured him.  His dream continues.

His dream was grander and loftier than most, but we can all learn from that approach.

Take some time to let the planning and strategies go for a bit.  Get in touch with your dream.  Get out of the office, off the conference call, away from the meeting and remember what it was that got you excited in the first place.

So, yes, have a plan, but make sure you don’t forget its purpose – to serve and nurture your dream.

Copyright © Anthony Mora Communications 2013

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Categories: Marketing

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