How to Market a Film? Try: Lindsey Lohan Gets Naked With Porn Star

Let’s say you want to market a micro budget independent film and you have the option of leading with:

1)     Bret Easton Ellis, author of less than Zero and American Psycho teams with Paul Schrader, director of American Gigolo and writer of Taxi Driver and Raging Bull for new feature

Or

2)  Lindsey Lohan gets naked on camera with porn star?

Yeah, that’s what I thought.

Generally, I completely disagree with the adage that states that any press is good press.  If you check with Anthony Weiner I think you’ll find that often bad press is just that – really bad press.

But in the case of the new feature film The Canyons, we’re talking about Hollywood, with a cast that only Hollywood could dream up: James Deen, one of the most famous male porn stars in the business, Lindsay Lohan, no explanation necessary, and two former heavyweights, both with bad boy personas, trying to make a comeback.  Add a Kickstarter campaign to help finance the project where the rewards included the money clip Robert De Nero gave Schrader on the set of Taxi Driver and you have very marketable project where the pitches and media angles have absolutely nothing to do with the film itself.

I have not seen the film, so can’t comment on what I think of it cinematically.  And, although some early reviews are giving it hard knocks, purely on the PR and marketing side, they achieved their goals.

The New York Times Sunday magazine ran a long, albeit unflattering piece.  Entertainment Weekly’s headline was: “’The Canyons': We saw it so you don’t have to.”  You really don’t need to read any further to get the gist of that piece.  And, it was the lead story in the Calendar section of the Los Angeles Times.

The Calendar section was compelling if only for the quotes from James Dean, who, when speaking about working in the traditional film world explained: “It’s the most unprofessional God awful business anywhere, Hollywood… Porn is much more respectable.  No shady power plays.  People are nicer.”  He went on to state, “Lindsey Lohan gets naked with porn star.  Like ‘What?!’  All of a sudden it’s everywhere.  How can people not get that movie.”

And there you have it; that pretty much nails down the pitch that the entire media campaign for the film revolves around.  And Hollywood being Hollywood, when it comes to garnering media coverage, the pitch is working.

Copyright © Anthony Mora Communications 2013

About these ads


Categories: Entertainment, PR

Tags: , , , , , , , , ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.

Join 239 other followers

%d bloggers like this: