Having been in the PR business for over twenty years, I’ve been asked a number of questions about PR, media relations, marketing, publicity and the media. Each person has his or her unique concerns, but overall there are five questions that I get repeatedly asked. With that in mind, I’ve listed them below with a short explanation and response to each
1. Why should we use PR instead of advertising?
It’s less expensive, reaches your target market and gives you the validation and credibility of being featured in the news.
2. What is the difference between PR and marketing?
Public relations is a form of marketing. It differs from advertising or direct marketing in that through PR you’re presented as a news story. We pitch and place stories in the media , we do not buy ad or commercial space PR are reaches your target market, but also offers you the validation of being featured in the media. Your story is not placed as a commercial or as an ad, but as the news.
3. Why do I need traditional PR in the age of social media?
Traditional PR separates you from others on the various social media platforms; it amplifies and magnifies your social media outreach. It’s a way of turbo charging your social media campaign. Almost everyone is online these days, but it’s a select few who have been featured in the media.
4. Do I need a PR firm that specializes in my specific industry?
The industry specialization is not as important as the firm’s overall PR experience. You need a PR firm that understands how to launch an effective PR campaign. A PR consultant can learn about a particular industry but if he or she does not understand the PR basics, you’re in trouble.
5. Can’t I launch a PR campaign on my own or hire someone in-house to do the job?
You can, but when you hire a PR firm, you’re hiring a team with experience contacts and know-how. You’re bringing on board the collective experience, perspective and contacts of an entire firm
If you would like me to elaborate on some of these points or have other questions about PR and marketing, feel free to shoot me an email.
Copyright © Anthony Mora 2013