As an artist, you never know what is going to grab the media’s attention. That’s why your best bet is to do the work you love and then tailor your marketing to fit your artwork. I’m not a believer in trying to figure out what‘s going to entice the media, or coming up with the next big thing. Film companies and TV networks have tried that approach for years and you’ve seen what their track record is like. Your job is to focus on your art, your creativity and on your strengths. But that doesn’t mean you forget about the marketing aspect of your business, because art is a business. And that needn’t be a bad thing. It simply is. Don’t resist it; use it to your advantage.
It all comes down to your perspective and how you approach this aspect of your career. Remember creative marketing is an art. Not to mention the fact that without marketing, most likely your art will be your avocation instead of your vocation. But again don’t tailor your work towards your marketing, but tailor your marketing towards your art.
For example, our client, Brendan O’Connell, has been painting his Walmart series for going on eight years now. This is not a series he’s worked on because he thought it would be a great marketing tool. He painted the series because that’s what he was organically moved and inspired to paint. He was following his calling. Now the media has caught up. His work has struck a chord. He was featured on CBS Sunday. Watch Brendan O’Connell (Walmart’s Warhol) CBS Sunday. He’ll be coming out in People magazine; he was profiled in the New Yorker and was interviewed on the Colbert Report.
Brendan O’Connell on the Colbert Report!
The bottom line is he stay focused on his art first, but was prepared when media interest surfaced. So, yes come up with a marketing plan and a direction, make that an integral part of your career gameplan, but don’t try to assume you know what’s going to interest the media and tailor your work in that way. You’ll generally be wrong and you won’t be doing your work…
…Focus on your art, your unique vision and then tailor your marketing accordingly. Be authentic, do your work and prepare for success.
Copyright © Anthony Mora Communications Inc. 2014