Preparing for the Media Interview: A Quick Drill

imagesSo the media responded to your first PR pitch.  They’re interested and you’ve landed that much sought after interview.  You’ve never been interviewed before.  You’ve never been media trained.  And you’re on tomorrow.

What now?

Don’t panic.

For starters, be you.

Do your homework.  Study the media.  Study the specific journalist who is going to interview you.

Don’t put on an act.  Make sure you stay true to who you are.  Don’t try and shift your personality for an interview.  For example, if you are basically shy and retiring, don’t try to come off like a rock star. That’s not going to work.

Your mission here is not to alter your personality, but to enhance it.

The main points to focus on are:  

Pick three main points that you want out there and practice weaving them into your answers.

Breath.  It sounds silly, but it’s not.

Sit erect, but let your body relax.

Keep your voice modulated.

Listen to the questions, don’t assume you know where the interviewer is going or try to anticipate the questions.

Give concise answers.  You don’t want to give a yes or no response, but you also don’t want to reply with a three page meandering monologue.

If you don’t know the answer to a question, it’s okay not to know something.

Also, if you don’t understand a question, it’s fine to ask the interviewer to rephrase it.  Don’t try and respond to a question you’re not sure about.

Have fun with it.

Enjoy the process.

Break a leg!

Copyright © Anthony Mora 2013

Fenn, Steve. “From left Whoopi Goldberg, Joy Behar, Sherri Shepherd, and Elizabeth Hasselbeck on the ABC Morning Show “The View” earlier this month.” Photo. 28 July 2007. 13 Mar 2013. <;

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About anthonymora37
Anthony Mora began his media career as a journalist and magazine editor. In 1990, Anthony formed Anthony Mora Communications, Inc., a Los Angeles-based public relations company that has placed clients in: Time, Newsweek, 60 Minutes, CNN, USA Today, Oprah, The New York Times, Vogue, and other media. Anthony, who is the author of “Spin to Win," has been featured in: USA Today, Newsweek, The New York Times, , The Wall Street Journal, The BBC, CNN, Fox News, and other media outlets.

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