PR Tip of the Day: Developing the Media Mindset

What makes a man tick?Once you’ve created a list of possible PR ideas and media pitches, it’s time to start thinking like the media.  Put yourself in the place of an editor or producer that you’d like to pitch.  Now study the story ideas you’ve come up with.  From the media’s perspective, which of the stories would be the most appealing?  Don’t look at it from your perspective.   Viewing your pitch as a journalist, how and why would your PR pitch work?  Now drill down even further, which of your ideas and pitches work for women’s magazines, men’s magazines, or general interest publications?  Which ideas work specifically as TV pitches?  Remember TV is a visual medium; you want to present stories that offer more than just a talking head.  When pitching TV, think in terms of the strongest visual stories you can present. Different pitches will interest different outlets.  Take the time to develop and then match your pitch to the appropriate media outlet.

Copyright © Anthony Mora 2013


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About anthonymora37
Anthony Mora began his media career as a journalist and magazine editor. In 1990, Anthony formed Anthony Mora Communications, Inc., a Los Angeles-based public relations company that has placed clients in: Time, Newsweek, 60 Minutes, CNN, USA Today, Oprah, The New York Times, Vogue, and other media. Anthony, who is the author of “Spin to Win," has been featured in: USA Today, Newsweek, The New York Times, , The Wall Street Journal, The BBC, CNN, Fox News, and other media outlets.

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