Once you’ve created a list of possible PR ideas and media pitches, it’s time to start thinking like the media. Put yourself in the place of an editor or producer that you’d like to pitch. Now study the story ideas you’ve come up with. From the media’s perspective, which of the stories would be the most appealing? Don’t look at it from your perspective. Viewing your pitch as a journalist, how and why would your PR pitch work? Now drill down even further, which of your ideas and pitches work for women’s magazines, men’s magazines, or general interest publications? Which ideas work specifically as TV pitches? Remember TV is a visual medium; you want to present stories that offer more than just a talking head. When pitching TV, think in terms of the strongest visual stories you can present. Different pitches will interest different outlets. Take the time to develop and then match your pitch to the appropriate media outlet.
Copyright © Anthony Mora 2013