PR Tip of the Day: Brainstorming & Outlining your PR Objective

why-social-learning-benefits-your-business-e638abeebfBefore you launch a PR, social media or marketing campaign, you want to make sure that you’ve outlined your objectives and thoroughly mined your stories.  One of the best ways to do this is to set up a marketing brainstorming session.  To start, sit down and make a list of objectives that you want to achieve before starting the process.  You don’t want to limit your ideas, but you do want to define objectives you’re setting out to accomplish.  When it comes to PR and marketing brainstorming, your goal is to come up with a list of the most important story ideas including new business concepts, the unique value you offer, important information you can give your, and anecdotal stories that illustrate how you  work.  Also spend some time focusing on how and why you can present yourself as an expert in your overall field.  The media needs experts and talking heads to explain various fields.  Present yourself as that expert.

Copyright © Anthony Mora 2013

 

 

About these ads


Categories: Marketing

Tags: , , , , , , , , , , , , , ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.

%d bloggers like this: