When launching your PR or media relations campaign, review and breakdown the various ways you can present a topic. Make a list of how you can present your expertise in different ways. How can you refine your pitch to target different markets and age groups? How does the topic you’re discussing impacts women, men, children, seniors, etc.? For example, if you’re a skincare expert, chances are you could come up with a number of different pitches targeted various target markets. You could develop a traditional beauty pitch for the women’s magazines, a story on men’s skincare for the male-oriented media outlets, a pitch on aging skin for the baby boomers and a pitch on protecting children’s skin from sun and wind damage. When developing your public relations pitches, work on how you can present the topic in different ways and to different audiences. You’ll have a much greater opportunity to garner media coverage as an expert in your field.
Copyright © Anthony Mora 2013