The PR & Distribution Connection for Indie Films
January 8, 2013 Leave a comment
There are two primary areas where most independent films run into roadblocks, the first is marketing/PR and the second is distribution. That has pretty much always been the case, but now, with the film industry in such flux and more competitive than ever, it’s becoming even more of a challenge. Marketing, public relations and media exposure do not only create a buzz and help establish your brand, but these strategies can also solidify distribution interest, and interest film festivals. Distribution gives your film a way to reach your audience
At Anthony Mora Communications, Inc. we’ve been promoting major and independent feature films and documentaries for years. Having worked as a screenwriter and indie film producer, I know the hazards and pitfalls of getting a film from concept to the market. With that in mind, we’ve developed a unique PR and distribution outreach designed to publicize and market films as well as secure distribution.
Our firm specializes in media placement, media training and image development. We have placed clients in a wide range of local, national and international media venues including: Time, Newsweek, The Today Show, 60 Minutes, CBS This Morning, CBS Evening News, People, US, Entertainment Tonight, Premiere, Fox News, USA Today, CNN, MSNBC, 20/20, Oprah, The London Times, The New York Times, Los Angeles Times, The New Yorker, Rolling Stone, Entertainment Weekly, and various other media outlets.
Making a film can be a magical experience, but many filmmakers get so immersed in the making of their film that they forget about focusing on the next steps, specifically marketing and securing distribution. Too many filmmakers forget to ask themselves what they are going to do once their film is completed. How are they going to get their film, promoted, marketed, and distributed? What is their gameplan for building that bridge between the finished product and the audience?
What we’ve developed are unique PR and distribution film packages with the independent filmmaker in mind. The approach is to actively PR and market a film while pursuing distribution through a number of channels including theatrical, DVD, VOD/Pay TV, and Online/Streaming.
We deal directly with distributors to make sure your film get the best deal and secure the widest release possible. By coupling our distribution efforts with a simultaneous specialized publicity campaign, we increase your film’s exposure both during the process of securing distribution, and during your film’s release.
If you have a completed independent film and are seeking distribution and publicity we can help. We have worked with a wide array of movies. Each film is unique and there are an almost infinite number of different strategies we can utilize depending on the needs of each project. Your primary objectives are to have your film find its audience and to make your project profitable. Public relations and distribution are the two keys that can help you reach your goals.
Copyright © Anthony Mora 2012