Daily Tips On Using PR To Establish Yourself As An Expert In Your Field- Strategies D & E

Strategy D:  You want to present yourself as an expert in a particular field.  You can address a number of topics in your field, but you want to remain specific.  If you try to present yourself as an expert on everything, chances are you’ll be perceived as an expert on nothing.   The trick is to keep your focus, but broaden your scope.  Can you present new ways of looking at or approaching your field?  For example, if you run a company that produces skin care products, your main pitch is obviously going to be on how effective your product is, but can you develop a pitch about how your company is going green, or how the industry has changed in the past decade?

Strategy E :  Work on presenting yourself as someone who not only understands your product or service, but as a resource who can explain your field to others.  Are there new trends or new approaches that you can discuss and explain to the media and the general public?  For example if you’re a musician or are launching a new record label, can you address how the music industry is shifting and explain how the various new trends in music are impacting the culture at large?  Every industry has trends and shifts, position yourself as the expert who can explain them and discuss how they impact the public at large.